Keyword Overview Updated Jun 03, 2026

horoscope pendant

'horoscope pendant' is a niche keyword with 70 average monthly searches. It has moderate competition on Etsy with 12,919 listings targeting the keyword. In the past year, search interest peaked in September 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 62/100, ranking for 'horoscope pendant' is achievable but competitive — there are 12,919 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.25 and $1279, with most priced around $41.99. The estimated cost per click for 'horoscope pendant' is $1.39 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

70

Low volume

Competition

12,919

Medium competition

Cost Per Click

$1.39

High ad competition

Keyword Difficulty

62/100

Moderate

'horoscope pendant' Search Trend

MonthSearches
July 202590
August 202590
September 2025110
October 202570
November 202590
December 202590
January 202670
February 202690
March 202650
April 202650
May 202650
June 202670

How Much Does 'horoscope pendant' Cost on Etsy?

Under $10 32%
$10 – $25 9%
$25 – $50 14%
$50 – $100 22%
$100+ 24%

79 listings · USD

Search Volume by Country

70
USA 30
43%
UK 10
14%
OTHER 30
43%

Competition by Country

12,919
UK 1,694
13%
OTHER 11,225
87%

How to Rank for 'horoscope pendant' on Etsy

Target the Right Market

Search demand for 'horoscope pendant' is strongest in United States (43%), but most competing listings come from sellers in United Kingdom (13%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $41.99 with shipping options that appeal to United States buyers.

Price Competitively

The price range for 'horoscope pendant' is unusually wide — from $1.25 up to $1279. The median sits at $41.99, which is a better benchmark than the average since the spread is so large. The most populated bracket is Under $10 (32% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 62/100, 'horoscope pendant' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.39 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'horoscope pendant' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'zodiac pendant' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'horoscope pendant'

Top Etsy Listings for 'horoscope pendant'

sample of 12 results
Sterling Silver Scorpion Necklace: Zodiac Horoscope Pendant, Men's Jewelry

Sterling Silver Scorpion Necklace: Zodiac Horoscope Pendant, Men's Jewelry

$115.00 255 8,762

GlorriaSenseMen

Pisces Men's Necklace: Sterling Silver Horoscope Pendant

Pisces Men's Necklace: Sterling Silver Horoscope Pendant

$115.00 180 6,548

GlorriaSenseMen

Zodiac Sun Moon Horoscope Pendant, Gold Constellation Charm, 22k Matte Gold Plated, 1pc

Zodiac Sun Moon Horoscope Pendant, Gold Constellation Charm, 22k Matte Gold Plated, 1pc

€2.90 162 1,222

LylaSupplies

Matte Gold Plated Zodiac Charm, Gold Horoscope Pendant, Constellation Charms, 1pc

Matte Gold Plated Zodiac Charm, Gold Horoscope Pendant, Constellation Charms, 1pc

$4.90 117 937

bohobabasupplies

Ancient sun pendant with astrological signs, horoscope pendant, celestial pendant, zodiac pendant, old horoscope calendar, home decor

Ancient sun pendant with astrological signs, horoscope pendant, celestial pendant, zodiac pendant, old horoscope calendar, home decor

$4.95 115 712

EastVillageSupply

Silver Zodiac Horoscope Pendant, Constellation Charms, Silver Zodiac Charms, Zodiac Pendant, Horoscope Charm, Constellation Necklace

Silver Zodiac Horoscope Pendant, Constellation Charms, Silver Zodiac Charms, Zodiac Pendant, Horoscope Charm, Constellation Necklace

$3.40 107 921

bohobabasupplies

Zodiac Horoscope Pendant, Sun Moon Pendant, Silver Constellation Charm, Disc Pendant, Coin Pendant, Matte Antique SilverPlated, 1pc

Zodiac Horoscope Pendant, Sun Moon Pendant, Silver Constellation Charm, Disc Pendant, Coin Pendant, Matte Antique SilverPlated, 1pc

€2.90 100 639

LylaSupplies

Gemini Zodiac Necklace, Minimalist Horoscope Pendant, 14K 10K Solid Gold

Gemini Zodiac Necklace, Minimalist Horoscope Pendant, 14K 10K Solid Gold

$274.00 96 2,471

ArtDiamonds

Sterling Silver Zodiac Sign Necklace: Horoscope Pendant, Birthday Gift

Sterling Silver Zodiac Sign Necklace: Horoscope Pendant, Birthday Gift

$52.63 63 2,620

MySilverLine

Taurus Necklace, Zodiac Necklace, Coin Necklaces, Horoscope Pendants, Jewelry for Man Woman, Gold Zodiac Signs Necklace, May Birthday Gift

Taurus Necklace, Zodiac Necklace, Coin Necklaces, Horoscope Pendants, Jewelry for Man Woman, Gold Zodiac Signs Necklace, May Birthday Gift

$11.00 52 1,578

BonBonStones

Zodiac pendant gold, horoscope pendant, astrological signs circle pendant, celestial pendant, zodiac wheel pendant, calendar home decor

Zodiac pendant gold, horoscope pendant, astrological signs circle pendant, celestial pendant, zodiac wheel pendant, calendar home decor

$5.95 52 288

EastVillageSupply

Vintage Zodiac Horoscope Pendant Capricorn c.1970s

Vintage Zodiac Horoscope Pendant Capricorn c.1970s

$68.00 51 665

LUXXORVintage

Frequently Asked Questions About 'horoscope pendant'

'horoscope pendant' receives 70 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (43%) comes from United States.

There are 12,919 Etsy listings competing for 'horoscope pendant'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United Kingdom sellers (13%), while demand is strongest in United States — a gap worth exploiting.

'horoscope pendant' has a keyword difficulty of 62/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'horoscope pendant' products range from $1.25 to $1279. The median is $41.99 and the average is $125.93. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.

United States generates 43% of searches for 'horoscope pendant'. Competition is centered in United Kingdom instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'horoscope pendant' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'horoscope pendant' include 'zodiac pendant' and 'zodiac necklace'.

The cost per click for 'horoscope pendant' is $1.39. High ad competition combined with a median product price of $41.99 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume dropped 22% between July 2025 and June 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'horoscope pendant'

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