Keyword Overview

holiday card

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Monthly Search Volume

27,820

High volume

Competition

941,539

High competition

Cost Per Click

$2.94

High ad competition

Keyword Difficulty

60/100

Moderate

'holiday card' Search Trend

MonthSearches
July 20255,400
August 20256,600
September 202512,100
October 202533,100
November 2025110,000
December 2025165,000
January 20268,100
February 20263,600
March 20263,600
April 20262,900
May 20262,900
June 20262,900

Search Volume by Country

27,820
USA 27,100
97%
UK 720
3%
OTHER 0
0%

Competition by Country

941,539
USA 473,964
50%
UK 180,740
19%
CAN 42,411
5%
AUS 18,475
2%
IND 2,690
0%
OTHER 223,259
24%

How to Rank for 'holiday card' on Etsy

Target the Right Market

The market for 'holiday card' is heavily concentrated in United States, which accounts for 97% of searches and 50% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Ranking Difficulty

With a difficulty score of 60/100, 'holiday card' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.94 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'holiday card' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'holiday card'

Frequently Asked Questions About 'holiday card'

'holiday card' receives 27,100 monthly searches globally. That's substantial demand, but with 941,539 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (97%) comes from United States.

There are 941,539 Etsy listings competing for 'holiday card'. With a difficulty score of 60/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'holiday card' has a keyword difficulty of 60/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 97% of searches for 'holiday card'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'holiday card' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'holiday card' is $2.94. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 46% between July 2025 and June 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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