Keyword Overview

hoffman

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Monthly Search Volume

246,000

High volume

Competition

14,685

Medium competition

Cost Per Click

$0.46

Medium ad competition

Keyword Difficulty

22/100

Easy

'hoffman' Search Trend

MonthSearches
July 2025246,000
August 2025246,000
September 2025246,000
October 2025246,000
November 2025368,000
December 2025368,000
January 2026301,000
February 2026201,000
March 2026201,000
April 2026246,000
May 2026201,000
June 2026201,000

Search Volume by Country

246,000
USA 40,500
16%
OTHER 205,500
84%

Competition by Country

14,685
USA 14,371
98%
UK 314
2%
OTHER 0
0%

How to Rank for 'hoffman' on Etsy

Target the Right Market

United States leads both search demand (16%) and competition (98%) for 'hoffman', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 22/100, 'hoffman' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'hoffman' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'hoffman'

Frequently Asked Questions About 'hoffman'

'hoffman' receives 246,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 14,147 Etsy listings competing for 'hoffman'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'hoffman' has a keyword difficulty of 22/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 16% of searches for 'hoffman'.

Since 'hoffman' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'hoffman' is $0.46. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume dropped 18% between July 2025 and June 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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