hockey
'hockey' is a highly searched keyword with 823,000 average monthly searches. It has heavy competition on Etsy with 179,653 listings targeting the keyword. In the past year, search interest peaked in February 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 40/100, ranking for 'hockey' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $5.99 and $195, with most priced around $60. The estimated cost per click for 'hockey' is $1.11 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly Search Volume
823,000
Competition
179,653
Cost Per Click
$1.11
Keyword Difficulty
40/100
Moderate
'hockey' Search Trend
| Month | Searches |
|---|---|
| June 2025 | 1,000,000 |
| July 2025 | 450,000 |
| August 2025 | 550,000 |
| September 2025 | 673,000 |
| October 2025 | 673,000 |
| November 2025 | 673,000 |
| December 2025 | 673,000 |
| January 2026 | 823,000 |
| February 2026 | 1,830,000 |
| March 2026 | 823,000 |
| April 2026 | 673,000 |
| May 2026 | 1,000,000 |
How Much Does 'hockey' Cost on Etsy?
77 listings · USD
Search Volume by Country
823,000Competition by Country
179,653How to Rank for 'hockey' on Etsy
Target the Right Market
United States leads both search demand (24%) and competition (83%) for 'hockey', but neither is overwhelmingly dominant.
Price Competitively
The price range for 'hockey' is unusually wide — from $5.99 up to $195. The median sits at $60, which is a better benchmark than the average since the spread is so large. The most populated bracket is $50 – $100 (35% of listings). At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.
Ranking Difficulty
With a difficulty score of 40/100, 'hockey' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.11 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
'hockey' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'hockey jersey' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'hockey'
Generate Tags
Find the best tags to pair with 'hockey' based on real Etsy search data
Generate Titles
Build a click-worthy listing title that includes 'hockey' in the right position
Listing Studio
Create a complete, optimized Etsy listing around 'hockey' from scratch
Video Generator
Turn your 'hockey' product photos into a listing video
Top Etsy Listings for 'hockey'
sample of 12 results
HOCKEY LACE WRISTBANDS (with team/player names!) - fully adjustable custom hockey lace wristbands for players, coaches, and fans.
HOCKEYLACE
KXK Custom Lace-Up Hockey Jersey: Personalized Name & Number
KXKCustomShop
Custom Practice Hockey Jersey, Personalized Team Name Number, Red White Black Orange
HKsportswear
Puck Cancer breast cancer awareness hockey jersey
OKGoalie
Custom Hockey Jersey: Personalized Name & Number, Any Colors
SportyType
Custom St. Patrick's Day Ice Hockey Jersey: Pog Mo Thoin Shamrock
HockeyDuds
Personalized Hockey Puck with Name and Number, Custom Hockey Puck, Printed Hockey Puck, Hockey Gift, Hockey Team Award, Ice Hockey
YorkSignShop
Vintage 70's/80's Longueuil Hockey Jersey
CherriesCollection
Vintage 90s Chicago Blackhawks CCM Maska NHL Hockey Jersey Embroidered M/L
IndianaClassics
Bulls Eye Target Hockey Jersey Graphic with Your Name & Number on the back
HockeyDuds
Original 6 NHL Hockey Jersey, Personalized Hockey Gift
SlingshotHockey
Vintage 2000s Pittsburgh Penguins NHL KOHO Embroidered Hockey Jersey Size 2X
Lostboysvintage
Frequently Asked Questions About 'hockey'
'hockey' receives 823,000 monthly searches globally. That's substantial demand, but with 179,653 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
There are 179,653 Etsy listings competing for 'hockey'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
'hockey' has a keyword difficulty of 40/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Prices for 'hockey' products range from $5.99 to $195. The median is $60 and the average is $68.28. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
United States generates 24% of searches for 'hockey'.
Since 'hockey' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'hockey' include 'hockey jersey' and 'jersey'.
The cost per click for 'hockey' is $1.11. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Search volume held steady between June 2025 and May 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around February 2026.
Keywords Related to 'hockey'
Tags
Materials
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