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Keyword overview Updated Oct 09, 2026

hobbies

'hobbies' is a highly searched keyword with 1,000,000 average monthly searches. It has heavy competition on Etsy with 4,318,000 listings targeting the keyword. Search interest dropped 18% between September 2025 and August 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 50/100, ranking for 'hobbies' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.75 and $83, with most priced around $19.99. The estimated cost per click for 'hobbies' is $0.49 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly search volume

1,000,000

High volume

Competition

4,318,000

High competition

Cost per click

$0.49

Low ad competition

Keyword difficulty

50/100

Moderate

'hobbies' search trend

Monthly searches

MonthSearches
September 20251,220,000
October 20251,000,000
November 20251,000,000
December 20251,000,000
January 20261,220,000
February 20261,000,000
March 20261,000,000
April 20261,000,000
May 20261,000,000
June 20261,000,000
July 20261,000,000
August 20261,000,000

How much does 'hobbies' cost on Etsy?

Under $10 27%
$10 – $25 29%
$25 – $50 39%
$50 – $100 6%
$100+ 0%

49 listings · USD

Search volume by country

1,000,000
USA 246,000
25%
UK 27,100
3%
AUS 14,800
1%
OTHER 712,100
71%

Competition by country

4,318,000
USA 3,012,103
70%
UK 416,846
10%
CAN 142,852
3%
AUS 81,831
2%
OTHER 664,368
15%

How to rank for 'hobbies' on Etsy

Target the right market

United States leads both search demand (25%) and competition (70%) for 'hobbies', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets.

Price competitively

The price range for 'hobbies' is unusually wide — from $1.75 up to $83. The median sits at $19.99, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (39% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 50/100, 'hobbies' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization tips

'hobbies' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'gift for her' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'hobbies'

Top Etsy listings for 'hobbies'

Sample of 12 results
God Forbid Women Have Hobbies Sticker, Girls Will be Girls, Witchy Feminist Sticker, Lets Go Girls, Hex the Patriarchy, The Female Gaze

God Forbid Women Have Hobbies Sticker, Girls Will be Girls, Witchy Feminist Sticker, Lets Go Girls, Hex the Patriarchy, The Female Gaze

$4.75 4,230 14,077

PrettyToxicStickers

Hobby horse BLACK with a spot A4

Hobby horse BLACK with a spot A4

€49.00 1,798 275,636

hobbyhorseCHARIOT

Laser Cut Desk Organizer for 8 Drawer, Drawer Box, Table Dresser, Hobby Box, Filing Cabinet, Document Drawers, digital files svg cdr pdf dxf

Laser Cut Desk Organizer for 8 Drawer, Drawer Box, Table Dresser, Hobby Box, Filing Cabinet, Document Drawers, digital files svg cdr pdf dxf

€3.06 488 16,005

TimeSedov

Surfer/Surferin, Sportler, Sport, Hobby, Grußkarte, Glückwunschkarte, Klappkarte, 3D-Karte, Pop-Up Karte

Surfer/Surferin, Sportler, Sport, Hobby, Grußkarte, Glückwunschkarte, Klappkarte, 3D-Karte, Pop-Up Karte

€6.70 394 12,492

PapierliebeVN

Water effect Gel - Turquoise 250ml - paste texture imitation effect hobby modelling compatible with warhammer

Water effect Gel - Turquoise 250ml - paste texture imitation effect hobby modelling compatible with warhammer

€10.00 140 957

GreenStuffWorld

500+ Mini Embroidery Designs Bundle, Baby Boy Girl, Coastal, Western, Christmas, Fall, Sports & Hobby Machine Embroidery, Instant Download

500+ Mini Embroidery Designs Bundle, Baby Boy Girl, Coastal, Western, Christmas, Fall, Sports & Hobby Machine Embroidery, Instant Download

$26.00 116 2,758

EmbroCapa

Adjustable blanket for Hobby Horse, waterproof blanket, equipment, accessories for hobby horse, hobby horse zubehor

Adjustable blanket for Hobby Horse, waterproof blanket, equipment, accessories for hobby horse, hobby horse zubehor

€22.00 106 4,319

ihohorses

Car racing Enthusiast Things I do in my spare time T-Shirt Personalized Car Lover Gift, Auto Hobby Tee, Custom Racing Fan Shirt

Car racing Enthusiast Things I do in my spare time T-Shirt Personalized Car Lover Gift, Auto Hobby Tee, Custom Racing Fan Shirt

£16.95 85 5,528

GiftTShirtsByMiguel

Realistic Hobby Horse : Handmade Hobbyhorses A3 size

Realistic Hobby Horse : Handmade Hobbyhorses A3 size

$54.00 78

myhorsehobby

Resin art sheets, resin acetate, epoxy art supplies, epoxy beginners kit, mold supply, resin artists supplies, acetate sticker, hobby custom

Resin art sheets, resin acetate, epoxy art supplies, epoxy beginners kit, mold supply, resin artists supplies, acetate sticker, hobby custom

$11.69 74 1,765

Allstaresinstudio

Handmade Hobby Horse – Black & White with Bridle

Handmade Hobby Horse – Black & White with Bridle

€170.00 68 4,862

AnimalLoversHandMade

Chef Knife Blank Japanese Gyuto Blade Shape Cu Mai Steel Home Hobby DIY Knives

Chef Knife Blank Japanese Gyuto Blade Shape Cu Mai Steel Home Hobby DIY Knives

$83.00 59 2,328

YashkaDesigns

Frequently asked questions about 'hobbies'

How much search demand does 'hobbies' get?

'hobbies' receives 1,000,000 monthly searches globally. That's substantial demand, but with 4,318,000 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

How saturated is the market for 'hobbies'?

There are 4,318,000 Etsy listings competing for 'hobbies'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'hobbies' worth targeting for my Etsy shop?

'hobbies' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

What should I charge for 'hobbies' products?

Prices for 'hobbies' products range from $1.75 to $83. The median is $19.99 and the average is $22.45. 39% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for 'hobbies'?

United States generates 25% of searches for 'hobbies'. United Kingdom and Australia also show meaningful demand.

How do I get my listing to rank for 'hobbies'?

Since 'hobbies' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'hobbies' include 'gift for her' and 'diy craft kit'.

How commercially valuable is 'hobbies'?

The cost per click for 'hobbies' is $0.49. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Is 'hobbies' seasonal or trending?

Search volume dropped 18% between September 2025 and August 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords related to 'hobbies'

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