Keyword Overview Updated Jul 02, 2026

his vows

'his vows' is a moderately searched keyword with 480 average monthly searches. It has relatively low competition on Etsy with only 5,479 listings targeting the keyword. In the past year, search interest peaked in June 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 48/100, ranking for 'his vows' is achievable but competitive — search volume (480/mo) is moderate, so the available traffic is split among 5,479 listings. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.75 and $125, with most priced around $24. The estimated cost per click for 'his vows' is $1.07 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

480

Medium volume

Competition

5,479

Low competition

Cost Per Click

$1.07

High ad competition

Keyword Difficulty

48/100

Moderate

'his vows' Search Trend

MonthSearches
June 2025590
July 2025390
August 2025480
September 2025390
October 2025390
November 2025480
December 2025480
January 2026480
February 2026390
March 2026390
April 2026480
May 2026480

How Much Does 'his vows' Cost on Etsy?

Under $10 15%
$10 – $25 39%
$25 – $50 34%
$50 – $100 9%
$100+ 3%

67 listings · USD

Search Volume by Country

480
USA 70
15%
OTHER 410
85%

Competition by Country

5,479
USA 3,384
62%
OTHER 2,095
38%

How to Rank for 'his vows' on Etsy

Target the Right Market

United States leads both search demand (15%) and competition (62%) for 'his vows', but neither is overwhelmingly dominant.

Price Competitively

The price range for 'his vows' is unusually wide — from $1.75 up to $125. The median sits at $24, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (39% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 48/100, 'his vows' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.07 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'his vows' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'her vows' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'his vows'

Top Etsy Listings for 'his vows'

sample of 12 results
Limited Edition Velvet Vow Book Set of 2- Separate His Vows + Her Vows Booklets - silk based velvet and raw silk ribbon - by ClaireMagnolia

Limited Edition Velvet Vow Book Set of 2- Separate His Vows + Her Vows Booklets - silk based velvet and raw silk ribbon - by ClaireMagnolia

$125.00 53,136 62,755

clairemagnolia

Vow Books Set of 2 | Her Vows His Vows | Black and White Vow Booklets | Color Choices Available | Design: A015

Vow Books Set of 2 | Her Vows His Vows | Black and White Vow Booklets | Color Choices Available | Design: A015

$40.00 5,456 95,078

SunnyHomeStudio

Custom Calligraphy Wedding Vows Set, Her His Vows Gift, Framed Vows Canvas, Modern Script Vows Wall Art, Elegant Wedding Anniversary Gift

Custom Calligraphy Wedding Vows Set, Her His Vows Gift, Framed Vows Canvas, Modern Script Vows Wall Art, Elegant Wedding Anniversary Gift

$46.95 900 27,654

RobinStudioShop

Personalized Vow Books Set of 2 | Her Vows His Vows | Monogram | Black, White and Gold Foil | Color Choices Available | Design: A032

Personalized Vow Books Set of 2 | Her Vows His Vows | Monogram | Black, White and Gold Foil | Color Choices Available | Design: A032

$40.00 770 26,774

SunnyHomeStudio

His Vows or Her Vows Stamped with Name and/or Date, Personalized Leather Wedding Vow Book

His Vows or Her Vows Stamped with Name and/or Date, Personalized Leather Wedding Vow Book

$22.50 464 17,045

ExtraStudio

Personalized Wedding Vows Art Print, Custom Her His Vows, Modern Calligraphy Vows Art, Wedding Anniversary Gift, Framed Vows Canvas | TE04

Personalized Wedding Vows Art Print, Custom Her His Vows, Modern Calligraphy Vows Art, Wedding Anniversary Gift, Framed Vows Canvas | TE04

$28.60 463 12,323

RobinStudioShop

Vow Books, Wedding Vow Book for Bride and Groom Wedding Vows, Personalized His Vows Her Vows, Foil and Color Choices

Vow Books, Wedding Vow Book for Bride and Groom Wedding Vows, Personalized His Vows Her Vows, Foil and Color Choices

$32.95 368 10,095

WillowGiftsCo

HIS VOWS Card/Booklet | Minimal | Simple | Classy | Modern

HIS VOWS Card/Booklet | Minimal | Simple | Classy | Modern

$5.45 299 13,166

AbbeyRatcliff

Vow Books for Gothic Wedding with Personalization, His Vows, Her Vows, Customized Vow Book, Bride and Groom Keepsake, Til Death Do Us Part

Vow Books for Gothic Wedding with Personalization, His Vows, Her Vows, Customized Vow Book, Bride and Groom Keepsake, Til Death Do Us Part

$23.99 212 1,822

WhimsyMothDesigns

Navy Blue Velvet Vow Books with Gold or Silver Foil for Wedding Ceremony - His Vows / Her Vows - Suede Keepsake Book - Styled Shoot Sample

Navy Blue Velvet Vow Books with Gold or Silver Foil for Wedding Ceremony - His Vows / Her Vows - Suede Keepsake Book - Styled Shoot Sample

$24.00 138 3,285

PaperLaceBoutique

Personalized Leather Wedding Vow Book His Vows or Her Vows Stamped with Name and/or Date

Personalized Leather Wedding Vow Book His Vows or Her Vows Stamped with Name and/or Date

$22.50 133 5,574

ExtraStudio

his and her vows card, her and his vows card, wedding vows cards, personalised vows card, card for husband to be, card to bride to be, op95

his and her vows card, her and his vows card, wedding vows cards, personalised vows card, card for husband to be, card to bride to be, op95

£2.25 102 5,704

WITHPUNS

Frequently Asked Questions About 'his vows'

'his vows' receives 480 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.

There are 5,479 Etsy listings competing for 'his vows'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'his vows' has a keyword difficulty of 48/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'his vows' products range from $1.75 to $125. The median is $24 and the average is $29.37. 39% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

United States generates 15% of searches for 'his vows'.

Since 'his vows' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'his vows' include 'her vows' and 'wedding vows'.

The cost per click for 'his vows' is $1.07. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 19% between June 2025 and May 2026. Demand peaked around June 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'his vows'

Ready to stand out?

Join 500,000+ Etsy sellers growing with RankHero.

Start Free

No credit card required