Keyword Overview

health and fitness

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Monthly Search Volume

14,800

High volume

Competition

48,823

Medium competition

Cost Per Click

$3.16

Low ad competition

Keyword Difficulty

40/100

Moderate

'health and fitness' Search Trend

MonthSearches
May 202518,100
June 202514,800
July 202514,800
August 202514,800
September 202514,800
October 202514,800
November 202518,100
December 202518,100
January 202622,200
February 202614,800
March 202614,800
April 202612,100

Search Volume by Country

14,800
USA 2,900
20%
UK 1,900
13%
EU 1,300
9%
OTHER 8,700
59%

Competition by Country

48,823
USA 38,938
80%
UK 4,000
8%
AUS 3,354
7%
EU 2,531
5%
OTHER 0
0%

How to Rank for 'health and fitness' on Etsy

Target the Right Market

United States leads both search demand (20%) and competition (80%) for 'health and fitness', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets.

Ranking Difficulty

With a difficulty score of 40/100, 'health and fitness' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $3.16 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

At 3 words, 'health and fitness' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'health and fitness'

Frequently Asked Questions About 'health and fitness'

'health and fitness' receives 14,800 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 40,076 Etsy listings competing for 'health and fitness'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'health and fitness' has a keyword difficulty of 40/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 20% of searches for 'health and fitness'. United Kingdom and European Union also show meaningful demand.

Place 'health and fitness' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

The cost per click for 'health and fitness' is $3.16. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 33% between May 2025 and April 2026. Demand peaked around January 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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