Keyword Overview

he or she

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Monthly Search Volume

9,900

High volume

Competition

33,631

Medium competition

Cost Per Click

$0.20

High ad competition

Keyword Difficulty

40/100

Moderate

'he or she' Search Trend

MonthSearches
May 20259,900
June 20259,900
July 20259,900
August 20259,900
September 20259,900
October 20259,900
November 20258,100
December 20258,100
January 20269,900
February 20268,100
March 20268,100
April 20269,900

Search Volume by Country

9,900
USA 1,000
10%
UK 170
2%
AUS 110
1%
CAN --
--
EU --
--
IND --
--
OTHER 8,620
87%

Competition by Country

33,631
USA 29,184
87%
UK 3,245
10%
AUS 980
3%
CAN --
--
EU --
--
IND --
--
OTHER 222
1%

How to Rank for 'he or she' on Etsy

Target the Right Market

United States leads both search demand (10%) and competition (87%) for 'he or she', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets.

Ranking Difficulty

With a difficulty score of 40/100, 'he or she' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

At 3 words, 'he or she' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'he or she'

Frequently Asked Questions About 'he or she'

'he or she' receives 9,900 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 33,631 Etsy listings competing for 'he or she'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'he or she' has a keyword difficulty of 40/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 10% of searches for 'he or she'. United Kingdom and Australia also show meaningful demand.

Place 'he or she' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

The cost per click for 'he or she' is $0.20. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between May 2025 and April 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around May 2025.

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