Keyword Overview

handmade materials

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Monthly Search Volume

170

Low volume

Competition

514,754

High competition

Cost Per Click

$0.38

Medium ad competition

Keyword Difficulty

83/100

Hard

'handmade materials' Search Trend

MonthSearches
May 2025140
June 2025140
July 2025170
August 2025210
September 2025170
October 2025210
November 2025210
December 2025210
January 2026210
February 2026210
March 2026170
April 2026170

Search Volume by Country

170
UK 10
6%
USA 10
6%
AUS --
--
CAN --
--
EU --
--
IND --
--
OTHER 150
88%

Competition by Country

514,754
IND 188,174
37%
USA 155,142
30%
UK 33,058
6%
CAN 10,691
2%
AUS 5,844
1%
EU --
--
OTHER 121,845
24%

How to Rank for 'handmade materials' on Etsy

Target the Right Market

Search demand for 'handmade materials' is strongest in United Kingdom (6%), but most competing listings come from sellers in India (37%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 83/100, 'handmade materials' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.

Optimization Tips

'handmade materials' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'handmade materials'

Frequently Asked Questions About 'handmade materials'

'handmade materials' receives 170 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.

There are 514,754 Etsy listings competing for 'handmade materials'. With a difficulty score of 83/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly. Most competition comes from India sellers (37%), while demand is strongest in United Kingdom — a gap worth exploiting.

'handmade materials' has a keyword difficulty of 83/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.

United Kingdom generates 6% of searches for 'handmade materials'. Competition is centered in India instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'handmade materials' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'handmade materials' is $0.38. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume rose 21% between May 2025 and April 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around August 2025.

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