handmade materials
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Monthly search volume
210
Competition
514,754
Cost per click
$0.38
Keyword difficulty
78/100
Hard
'handmade materials' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 210 |
| November 2025 | 210 |
| December 2025 | 210 |
| January 2026 | 210 |
| February 2026 | 210 |
| March 2026 | 170 |
| April 2026 | 170 |
| May 2026 | 110 |
| June 2026 | 170 |
| July 2026 | 210 |
| August 2026 | 170 |
| September 2026 | 260 |
Search volume by country
210Competition by country
514,754How to rank for 'handmade materials' on Etsy
Target the right market
Search demand for 'handmade materials' is strongest in Canada (5%), but most competing listings come from sellers in India (37%). This gap suggests Canada buyers may be underserved — fewer sellers are specifically targeting them despite the demand.
Ranking difficulty
With a difficulty score of 78/100, 'handmade materials' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.
Optimization tips
'handmade materials' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'handmade materials'
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Open toolFrequently asked questions about 'handmade materials'
How much search demand does 'handmade materials' get?
'handmade materials' receives 210 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.
How saturated is the market for 'handmade materials'?
There are 514,754 Etsy listings competing for 'handmade materials'. With a difficulty score of 78/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly. Most competition comes from India sellers (37%), while demand is strongest in Canada — a gap worth exploiting.
Is 'handmade materials' worth targeting for my Etsy shop?
'handmade materials' has a keyword difficulty of 78/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.
Which countries have the most demand for 'handmade materials'?
Canada generates 5% of searches for 'handmade materials'. United Kingdom and United States also show meaningful demand. Competition is centered in India instead, which means Canada buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
How do I get my listing to rank for 'handmade materials'?
Since 'handmade materials' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
How commercially valuable is 'handmade materials'?
The cost per click for 'handmade materials' is $0.38. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'handmade materials' seasonal or trending?
Search volume rose 24% between October 2025 and September 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around September 2026.
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