Keyword Overview

handmade figurines

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Monthly Search Volume

210

Medium volume

Competition

134,655

High competition

Cost Per Click

$0.34

Medium ad competition

Keyword Difficulty

72/100

Hard

'handmade figurines' Search Trend

MonthSearches
May 2025260
June 2025260
July 2025170
August 2025210
September 2025260
October 2025210
November 2025210
December 2025210
January 2026170
February 2026210
March 2026210
April 2026210

Search Volume by Country

210
OTHER 210
100%

Competition by Country

134,655
USA 79,130
59%
UK 20,189
15%
OTHER 35,336
26%

How to Rank for 'handmade figurines' on Etsy

Target the Right Market

Search demand for 'handmade figurines' is strongest in Others (100%), but most competing listings come from sellers in United States (59%). This gap suggests Others buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 72/100, 'handmade figurines' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.

Optimization Tips

'handmade figurines' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'handmade figurines'

Frequently Asked Questions About 'handmade figurines'

'handmade figurines' receives 210 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (100%) comes from Others.

There are 134,655 Etsy listings competing for 'handmade figurines'. With a difficulty score of 72/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly. Most competition comes from United States sellers (59%), while demand is strongest in Others — a gap worth exploiting.

'handmade figurines' has a keyword difficulty of 72/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.

Others generates 100% of searches for 'handmade figurines'. Competition is centered in United States instead, which means Others buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'handmade figurines' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'handmade figurines' is $0.34. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume dropped 19% between May 2025 and April 2026. Demand peaked around May 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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