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Keyword overview

hair oil

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Monthly search volume

246,000

High volume

Competition

24,076

Medium competition

Cost per click

$1.55

High ad competition

Keyword difficulty

26/100

Easy

'hair oil' search trend

Monthly searches

MonthSearches
October 2025246,000
November 2025246,000
December 2025246,000
January 2026246,000
February 2026201,000
March 2026201,000
April 2026201,000
May 2026201,000
June 2026201,000
July 2026246,000
August 2026246,000
September 2026368,000

Search volume by country

246,000
USA 60,500
25%
OTHER 185,500
75%

Competition by country

24,076
USA 17,486
73%
UK 2,387
10%
CAN 1,571
7%
AUS 369
2%
OTHER 2,263
9%

How to rank for 'hair oil' on Etsy

Target the right market

United States leads both search demand (25%) and competition (73%) for 'hair oil', but neither is overwhelmingly dominant.

Ranking difficulty

With a difficulty score of 26/100, 'hair oil' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'hair oil' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'hair oil'

Frequently asked questions about 'hair oil'

How much search demand does 'hair oil' get?

'hair oil' receives 246,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'hair oil'?

There are 24,076 Etsy listings competing for 'hair oil'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'hair oil' worth targeting for my Etsy shop?

'hair oil' has a keyword difficulty of 26/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Which countries have the most demand for 'hair oil'?

United States generates 25% of searches for 'hair oil'.

How do I get my listing to rank for 'hair oil'?

Since 'hair oil' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

How commercially valuable is 'hair oil'?

The cost per click for 'hair oil' is $1.55. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'hair oil' seasonal or trending?

Search volume rose 50% between October 2025 and September 2026. A 50% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around September 2026.

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