gypsum
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Monthly Search Volume
301,000
Competition
9,246
Cost Per Click
$0.78
Keyword Difficulty
21/100
Easy
'gypsum' Search Trend
| Month | Searches |
|---|---|
| July 2025 | 301,000 |
| August 2025 | 301,000 |
| September 2025 | 368,000 |
| October 2025 | 301,000 |
| November 2025 | 301,000 |
| December 2025 | 301,000 |
| January 2026 | 301,000 |
| February 2026 | 301,000 |
| March 2026 | 301,000 |
| April 2026 | 301,000 |
| May 2026 | 301,000 |
| June 2026 | 246,000 |
Search Volume by Country
301,000Competition by Country
9,246How to Rank for 'gypsum' on Etsy
Target the Right Market
United States leads both search demand (25%) and competition (44%) for 'gypsum', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Ranking Difficulty
With a difficulty score of 21/100, 'gypsum' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
'gypsum' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'gypsum'
Generate Tags
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Generate Titles
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Listing Studio
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Video Generator
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Frequently Asked Questions About 'gypsum'
'gypsum' receives 301,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
There are 9,246 Etsy listings competing for 'gypsum'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
'gypsum' has a keyword difficulty of 21/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
United States generates 25% of searches for 'gypsum'. European Union and United Kingdom also show meaningful demand.
Since 'gypsum' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.
The cost per click for 'gypsum' is $0.78. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Search volume dropped 18% between July 2025 and June 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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