Keyword Overview

gum paste

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Monthly Search Volume

6,600

High volume

Competition

5,119

Low competition

Cost Per Click

$0.31

High ad competition

Keyword Difficulty

28/100

Easy

'gum paste' Search Trend

MonthSearches
June 20256,600
July 20256,600
August 20256,600
September 20256,600
October 20256,600
November 20256,600
December 20256,600
January 20265,400
February 20265,400
March 20266,600
April 20265,400
May 20266,600

Search Volume by Country

6,600
USA 1,900
29%
OTHER 4,700
71%

Competition by Country

5,119
USA 4,160
81%
UK 192
4%
AUS 68
1%
OTHER 699
14%

How to Rank for 'gum paste' on Etsy

Target the Right Market

United States leads both search demand (29%) and competition (81%) for 'gum paste', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 28/100, 'gum paste' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'gum paste' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'gum paste'

Frequently Asked Questions About 'gum paste'

'gum paste' receives 6,600 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 5,119 Etsy listings competing for 'gum paste'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'gum paste' has a keyword difficulty of 28/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 29% of searches for 'gum paste'.

Since 'gum paste' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'gum paste' is $0.31. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between June 2025 and May 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around June 2025.

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