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Keyword overview

granny square shawl

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Monthly search volume

880

Medium volume

Competition

4,299

Low competition

Cost per click

$0.32

High ad competition

Keyword difficulty

34/100

Moderate

'granny square shawl' search trend

Monthly searches

MonthSearches
October 2025880
November 20251,000
December 20251,000
January 20261,000
February 2026880
March 2026880
April 2026720
May 2026720
June 2026720
July 2026720
August 2026880
September 20261,000

Search volume by country

880
USA 590
67%
OTHER 290
33%

Competition by country

4,299
UK 161
4%
OTHER 4,138
96%

How to rank for 'granny square shawl' on Etsy

Target the right market

Search demand for 'granny square shawl' is strongest in United States (67%), but most competing listings come from sellers in United Kingdom (4%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking difficulty

With a difficulty score of 34/100, 'granny square shawl' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization tips

At 3 words, 'granny square shawl' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'granny square shawl'

Frequently asked questions about 'granny square shawl'

How much search demand does 'granny square shawl' get?

'granny square shawl' receives 880 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (67%) comes from United States.

How saturated is the market for 'granny square shawl'?

There are 4,299 Etsy listings competing for 'granny square shawl'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold. Most competition comes from United Kingdom sellers (4%), while demand is strongest in United States — a gap worth exploiting.

Is 'granny square shawl' worth targeting for my Etsy shop?

'granny square shawl' has a keyword difficulty of 34/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Which countries have the most demand for 'granny square shawl'?

United States generates 67% of searches for 'granny square shawl'. Competition is centered in United Kingdom instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

How do I get my listing to rank for 'granny square shawl'?

Place 'granny square shawl' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

How commercially valuable is 'granny square shawl'?

The cost per click for 'granny square shawl' is $0.32. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'granny square shawl' seasonal or trending?

Search volume rose 14% between October 2025 and September 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around November 2025.

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