ghost stories

'ghost stories' receives 135,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 7,180 Etsy listings competing for 'ghost stories'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'ghost stories' has a keyword difficulty of 22/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'ghost stories' products range from $2.99 to $99. The median is $18.24 and the average is $20.78. 44% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

United States generates 25% of searches for 'ghost stories'.

Since 'ghost stories' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'ghost stories' include 'ghost story' and 'halloween'.

The cost per click for 'ghost stories' is $1.08. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 33% between January 2025 and December 2025. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.