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Keyword overview

game controller

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Monthly search volume

60,500

High volume

Competition

41,023

Medium competition

Cost per click

$0.15

High ad competition

Keyword difficulty

35/100

Moderate

'game controller' search trend

Monthly searches

MonthSearches
September 202560,500
October 202549,500
November 202560,500
December 202560,500
January 202660,500
February 202649,500
March 202649,500
April 202649,500
May 202649,500
June 202649,500
July 202640,500
August 202674,000

Search volume by country

60,500
USA 22,200
37%
EU 4,400
7%
UK 2,900
5%
CAN 1,900
3%
OTHER 29,100
48%

Competition by country

41,023
USA 28,167
69%
UK 6,138
15%
EU 4,312
11%
CAN 1,765
4%
AUS 641
2%
OTHER 0
0%

How to rank for 'game controller' on Etsy

Target the right market

United States leads both search demand (37%) and competition (69%) for 'game controller', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Ranking difficulty

With a difficulty score of 35/100, 'game controller' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization tips

'game controller' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'game controller'

Frequently asked questions about 'game controller'

How much search demand does 'game controller' get?

'game controller' receives 60,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'game controller'?

There are 39,221 Etsy listings competing for 'game controller'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'game controller' worth targeting for my Etsy shop?

'game controller' has a keyword difficulty of 35/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Which countries have the most demand for 'game controller'?

United States generates 37% of searches for 'game controller'. European Union and United Kingdom also show meaningful demand.

How do I get my listing to rank for 'game controller'?

Since 'game controller' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

How commercially valuable is 'game controller'?

The cost per click for 'game controller' is $0.15. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'game controller' seasonal or trending?

Search volume rose 22% between September 2025 and August 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around August 2026.

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