Keyword Overview Updated Feb 21, 2026

funeral program

'funeral program' is a highly searched keyword with 14,800 average monthly searches. It has moderate competition on Etsy with 23,750 listings targeting the keyword. Search interest dropped 18% between June 2025 and May 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 34/100, ranking for 'funeral program' is achievable but competitive — there are 23,750 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1 and $29.99, with most priced around $6.98. The estimated cost per click for 'funeral program' is $2.57 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

14,800

High volume

Competition

27,581

Medium competition

Cost Per Click

$2.57

High ad competition

Keyword Difficulty

34/100

Moderate

'funeral program' Search Trend

MonthSearches
June 202514,800
July 202514,800
August 202514,800
September 202514,800
October 202514,800
November 202512,100
December 202512,100
January 202614,800
February 202614,800
March 202614,800
April 202614,800
May 202612,100

How Much Does 'funeral program' Cost on Etsy?

Under $10 73%
$10 – $25 23%
$25 – $50 4%
$50 – $100 0%
$100+ 0%

75 listings · USD

Search Volume by Country

14,800
USA 8,100
55%
UK 480
3%
CAN 320
2%
IND 320
2%
AUS 170
1%
EU 50
0%
OTHER 5,360
36%

Competition by Country

27,581
USA 23,139
84%
UK 2,029
7%
EU 1,072
4%
CAN 766
3%
AUS 555
2%
IND 20
0%
OTHER 0
0%

How to Rank for 'funeral program' on Etsy

Target the Right Market

United States leads both search demand (55%) and competition (84%) for 'funeral program', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 6 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'funeral program' is unusually wide — from $1 up to $29.99. The median sits at $6.98, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 73% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.

Ranking Difficulty

With a difficulty score of 34/100, 'funeral program' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.57 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'funeral program' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'memorial program' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'funeral program'

Top Etsy Listings for 'funeral program'

sample of 12 results
Editable Blush Floral Geometric Funeral Program Template Celebrating the Life of Funeral Program Celebration of Life Funeral Program FT10

Editable Blush Floral Geometric Funeral Program Template Celebrating the Life of Funeral Program Celebration of Life Funeral Program FT10

$9.99 2,243 131,240

MintedMemories

08 Pages Blue Funeral Program Template, Bi-Fold Funeral Program, Obituary Celebration Of Life Program, Digital Download

08 Pages Blue Funeral Program Template, Bi-Fold Funeral Program, Obituary Celebration Of Life Program, Digital Download

$5.98 199 6,615

InlovingShop

Funeral Program Template: Red Obituary, Celebration of Life (Canva, 8.5x11, 8-Page)

Funeral Program Template: Red Obituary, Celebration of Life (Canva, 8.5x11, 8-Page)

$16.88 187 6,104

GoTemplateExpress

Pink Roses Funeral Program Template: 8-Page Memorial, Celebration of Life (Canva Template, PDF Download)

Pink Roses Funeral Program Template: 8-Page Memorial, Celebration of Life (Canva Template, PDF Download)

$9.98 174 4,710

ArtistryMuxe

Blue Roses Funeral Program Template, Editable Memorial Service (Digital Download)

Blue Roses Funeral Program Template, Editable Memorial Service (Digital Download)

£8.29 150 6,037

DIYPaperPrints

Red Roses Funeral Program Template: Elegant Memorial Obituary (Canva, 8 Pages, Digital Download)

Red Roses Funeral Program Template: Elegant Memorial Obituary (Canva, 8 Pages, Digital Download)

MYR 60.00 90 1,719

WhiteWillowGraphics

Maroon Red Funeral Program (8 pages) In Loving Memory Obituary Program | Memorial Program | Celebration of Life | Canva Obituary Template

Maroon Red Funeral Program (8 pages) In Loving Memory Obituary Program | Memorial Program | Celebration of Life | Canva Obituary Template

MYR 80.00 80 1,819

ArcticFoxGraphics

Lilac and bird Funeral Program Template Purple Floral Funeral Memorial program humming bird Funeral Service In loving Memory Celebration

Lilac and bird Funeral Program Template Purple Floral Funeral Memorial program humming bird Funeral Service In loving Memory Celebration

$5.00 70 2,324

sweetcloudmemory

White and Gold Funeral Program Canva Template 8.5x11, Memorial Program, Obituary Book, Celebration of Life, In Loving Memory Editable Design

White and Gold Funeral Program Canva Template 8.5x11, Memorial Program, Obituary Book, Celebration of Life, In Loving Memory Editable Design

$8.10 69 2,463

TheGoldAuraa

White & Gold Funeral Program Template: 8-Page Memorial (Canva, PDF)

White & Gold Funeral Program Template: 8-Page Memorial (Canva, PDF)

$6.00 58 1,181

MintedMaven

Black Roses Funeral Program Template, Elegant Obituary (PDF Download)

Black Roses Funeral Program Template, Elegant Obituary (PDF Download)

$7.40 57 1,345

TopDesignHavenStore

08 Pages Memorial Cloud Red Roses Funeral Program Template, Editable Bifold 8.5x11” Design, Obituary Celebration Of Life, Digital Download

08 Pages Memorial Cloud Red Roses Funeral Program Template, Editable Bifold 8.5x11” Design, Obituary Celebration Of Life, Digital Download

$5.25 57 1,387

InlovingShop

Frequently Asked Questions About 'funeral program'

'funeral program' receives 14,800 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.

There are 23,750 Etsy listings competing for 'funeral program'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'funeral program' has a keyword difficulty of 34/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'funeral program' products range from $1 to $29.99. The median is $6.98 and the average is $9.17. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 73% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 55% of searches for 'funeral program'. United Kingdom and Canada also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'funeral program' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'funeral program' include 'memorial program' and 'obituary program'.

The cost per click for 'funeral program' is $2.57. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between June 2025 and May 2026. Demand peaked around June 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'funeral program'

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