frayed
'frayed' is a highly searched keyword with 40,500 average monthly searches. It has moderate competition on Etsy with 16,579 listings targeting the keyword. In the past year, search interest peaked in January 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 28/100, 'frayed' is relatively easy to rank for because the 40,500 monthly searches far outweigh the competition. Products in this category typically sell between $0.75 and $330, with most priced around $5.22. The ad market for 'frayed' has low competition among advertisers.
Monthly search volume
40,500
Competition
16,579
Cost per click
—
Keyword difficulty
28/100
Easy
'frayed' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 40,500 |
| October 2025 | 40,500 |
| November 2025 | 40,500 |
| December 2025 | 33,100 |
| January 2026 | 74,000 |
| February 2026 | 33,100 |
| March 2026 | 40,500 |
| April 2026 | 33,100 |
| May 2026 | 49,500 |
| June 2026 | 33,100 |
| July 2026 | 40,500 |
| August 2026 | 40,500 |
How much does 'frayed' cost on Etsy?
74 listings · USD
Search volume by country
40,500Competition by country
16,579How to rank for 'frayed' on Etsy
Target the right market
United States leads both search demand (30%) and competition (59%) for 'frayed', but neither is overwhelmingly dominant.
Price competitively
The price range for 'frayed' is unusually wide — from $0.75 up to $330. The median sits at $5.22, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 66% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.
Ranking difficulty
With a difficulty score of 28/100, 'frayed' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'frayed' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'christmas png' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'frayed'
Generate Tags
Find the best tags to pair with 'frayed' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'frayed' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'frayed' from scratch
Open toolVideo Generator
Turn your 'frayed' product photos into a listing video
Open toolTop Etsy listings for 'frayed'
Sample of 12 results
Hand-dyed Cotton Ribbon: Frayed edge hand-torn belly band for Wedding Invitation, favors gift Wrapping
LinenLark
Shadowhunter Stele Clary Fray with Runes
dynamicalley
Hand Dyed Chiffon Ribbon with Frayed Edge - 35mm, 1 Meter or 5 Meters
TheJoyfulStudioCo
3 Yards Torn Frayed Red and cream Shirting Strips/Ribbon for Gift Wrapping and crafts for the Holidays
sweetdaisyscloset
Silk velvet ribbon Hand dyed Bouquet ribbon Raw edge Wedding ribbon Frayed velvet ribbon
LabofShades
Plum - Dog Bandana, Frayed Edge, Tie and Snap
MaxxiesDesigns
Denim Frayed Cuff Bracelet
Jeanistic
Hand Dyed Crinkle Silk Ribbon: Frayed Edge Wedding Decor
VTILENE
DDP | Distressed Frayed Floral Knitted Cotton Tassel Vintage Preppy Brown Fabric,Suitable For Clothing, Journaling,Handcrafts,Clothes,Bags
Amyjunkjournals
Fray Bow | Boho Hair Bow | Multiple Colors | Made in the USA
BardotBowGallery
Burgundy Frayed edge ribbon: Wedding invitation Hand-torn cotton belly band, Maroon merlot Hand-dyed
LinenLark
Pinking Shears for Fabric | Zigzag, Scallop Sewing Scissors, No Fray Edge
GoldenNeedleCraftCo
Frequently asked questions about 'frayed'
How much search demand does 'frayed' get?
'frayed' receives 40,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'frayed'?
There are 16,579 Etsy listings competing for 'frayed'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'frayed' worth targeting for my Etsy shop?
'frayed' has a keyword difficulty of 28/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'frayed' products?
Prices for 'frayed' products range from $0.75 to $330. The median is $5.22 and the average is $21.08. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 66% of listings fall in the Under $10 range, which is where most buyer expectations are set.
Which countries have the most demand for 'frayed'?
United States generates 30% of searches for 'frayed'.
How do I get my listing to rank for 'frayed'?
Since 'frayed' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'frayed' include 'christmas png' and 'hand torn ribbon'.
Is 'frayed' seasonal or trending?
Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around January 2026.
Keywords related to 'frayed'
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