Keyword Overview

fragrance free

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Monthly Search Volume

5,400

High volume

Competition

61,038

High competition

Cost Per Click

$1.77

Medium ad competition

Keyword Difficulty

48/100

Moderate

'fragrance free' Search Trend

MonthSearches
June 20255,400
July 20255,400
August 20255,400
September 20255,400
October 20255,400
November 20255,400
December 20255,400
January 20265,400
February 20265,400
March 20266,600
April 20268,100
May 20268,100

Search Volume by Country

5,400
USA 1,600
30%
OTHER 3,800
70%

Competition by Country

61,038
USA 35,003
57%
UK 9,458
15%
AUS 1,591
3%
OTHER 14,986
25%

How to Rank for 'fragrance free' on Etsy

Target the Right Market

United States leads both search demand (30%) and competition (57%) for 'fragrance free', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 48/100, 'fragrance free' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.77 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'fragrance free' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'fragrance free'

Frequently Asked Questions About 'fragrance free'

'fragrance free' receives 5,400 monthly searches globally. That's substantial demand, but with 61,038 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 61,038 Etsy listings competing for 'fragrance free'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'fragrance free' has a keyword difficulty of 48/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 30% of searches for 'fragrance free'.

Since 'fragrance free' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'fragrance free' is $1.77. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume rose 50% between June 2025 and May 2026. A 50% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around April 2026.

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