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Keyword overview Updated Sep 15, 2026

first day

'first day' is a highly searched keyword with 49,500 average monthly searches. It has heavy competition on Etsy with 667,575 listings targeting the keyword. In the past year, search interest peaked in August 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 55/100, ranking for 'first day' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $3.95 and $125, with most priced around $22.34. The estimated cost per click for 'first day' is $2.11 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

49,500

High volume

Competition

667,575

High competition

Cost per click

$2.11

High ad competition

Keyword difficulty

55/100

Moderate

'first day' search trend

Monthly searches

MonthSearches
October 202540,500
November 202540,500
December 202540,500
January 202649,500
February 202640,500
March 202640,500
April 202640,500
May 202640,500
June 202640,500
July 202649,500
August 202674,000
September 202674,000

How much does 'first day' cost on Etsy?

Under $10 19%
$10 – $25 32%
$25 – $50 47%
$50 – $100 1%
$100+ 1%

75 listings · USD

Search volume by country

49,500
USA 18,100
37%
CAN 1,300
3%
UK 880
2%
OTHER 29,220
59%

Competition by country

667,575
USA 575,753
86%
UK 41,210
6%
CAN 16,812
3%
AUS 9,070
1%
OTHER 24,730
4%

How to rank for 'first day' on Etsy

Target the right market

United States leads both search demand (37%) and competition (86%) for 'first day', but neither is overwhelmingly dominant. Canada and other regions still contribute meaningful demand, so international sellers have room to compete across markets.

Price competitively

The price range for 'first day' is unusually wide — from $3.95 up to $125. The median sits at $22.34, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 47% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 55/100, 'first day' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.11 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'first day' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'first day of school' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'first day'

Top Etsy listings for 'first day'

Sample of 12 results
Personalized First Day of School Sign, Back to School Sign, Kindergarten First Day of School Sign, First and Last Day School Sign Photo Prop

Personalized First Day of School Sign, Back to School Sign, Kindergarten First Day of School Sign, First and Last Day School Sign Photo Prop

£8.00 1,081 68,942

RAOULDesigns

First Day of School ∙ Virtual School Banner ∙ Welcome to Class ∙ Teacher Room Decor ∙ Pandemic ∙ Teachers Classroom Sign ∙ Virtual Learning

First Day of School ∙ Virtual School Banner ∙ Welcome to Class ∙ Teacher Room Decor ∙ Pandemic ∙ Teachers Classroom Sign ∙ Virtual Learning

$19.97 514 1,123

BannerCheerJR

Back to School Printable Bundle // First Day of School Questionnaire // First Day of School Prints // Printable Classroom Decorations

Back to School Printable Bundle // First Day of School Questionnaire // First Day of School Prints // Printable Classroom Decorations

$6.00 442 9,177

whimsicaldarlingsco

1982 First Day Cover Collection: Official Birds and Flowers of Our Fifty States

1982 First Day Cover Collection: Official Birds and Flowers of Our Fifty States

$80.00 47 717

Kyescabinet

First Day Last Day School Sign: Reusable Photo Prop Board

First Day Last Day School Sign: Reusable Photo Prop Board

$30.00 36 688

BirchandBrooksCo

Happy First Day of School Gift Tags | Personalized School Favor Tags | Pencil Gift Tags | Back to School Tags | Printed Tags

Happy First Day of School Gift Tags | Personalized School Favor Tags | Pencil Gift Tags | Back to School Tags | Printed Tags

$4.00 34 357

AnnaLewDesigns

PERSONALISIERBARE Girlande Meine Einschulung Schule Schulkind Schultüte Wimpel Fest Schnur Kraftkarton Buchstaben Schulanfang Schulkind

PERSONALISIERBARE Girlande Meine Einschulung Schule Schulkind Schultüte Wimpel Fest Schnur Kraftkarton Buchstaben Schulanfang Schulkind

€12.00 26 1,005

KrallesKreativeck

Cake Topper Einschulung 2026 Kuchendeko Schulkind Caketopper Junge erste Klasse Name endlich Schulkind Personalisiert | frilly designs

Cake Topper Einschulung 2026 Kuchendeko Schulkind Caketopper Junge erste Klasse Name endlich Schulkind Personalisiert | frilly designs

€6.50 25 382

frillydesignsshop

School Faux Leather Pennant | First Day of School Flag | Back to School | Teacher Gifts | Last Day of School Pennant | Ruler School Flag

School Faux Leather Pennant | First Day of School Flag | Back to School | Teacher Gifts | Last Day of School Pennant | Ruler School Flag

$15.00 22 346

graceandgwen

Hello Kindergarten Shirt: First Day of School Tee

Hello Kindergarten Shirt: First Day of School Tee

$27.00 17 294

FirstLightShop

Hello 1st Grade Shirt: First Day of School Tee

Hello 1st Grade Shirt: First Day of School Tee

$27.00 16 559

FirstLightShop

Blumen Girlande Margeriten | Papiergirlande Weiß & Pastelllila | Frühlingsdeko Kinderzimmer | Türdeko | Baby Shower | Taufe | Einschulung

Blumen Girlande Margeriten | Papiergirlande Weiß & Pastelllila | Frühlingsdeko Kinderzimmer | Türdeko | Baby Shower | Taufe | Einschulung

€3.90 12 209

BohemianIndividuals

Frequently asked questions about 'first day'

How much search demand does 'first day' get?

'first day' receives 49,500 monthly searches globally. That's substantial demand, but with 667,575 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

How saturated is the market for 'first day'?

There are 667,575 Etsy listings competing for 'first day'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'first day' worth targeting for my Etsy shop?

'first day' has a keyword difficulty of 55/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

What should I charge for 'first day' products?

Prices for 'first day' products range from $3.95 to $125. The median is $22.34 and the average is $23.40. 47% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for 'first day'?

United States generates 37% of searches for 'first day'. Canada and United Kingdom also show meaningful demand.

How do I get my listing to rank for 'first day'?

Since 'first day' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'first day' include 'first day of school' and 'back to school'.

How commercially valuable is 'first day'?

The cost per click for 'first day' is $2.11. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'first day' seasonal or trending?

Search volume rose 83% between October 2025 and September 2026. A 83% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around August 2026.

Keywords related to 'first day'

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