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Keyword overview

family games

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Monthly search volume

90,500

High volume

Competition

165,084

High competition

Cost per click

$4.09

Medium ad competition

Keyword difficulty

42/100

Moderate

'family games' search trend

Monthly searches

MonthSearches
October 202590,500
November 2025135,000
December 2025165,000
January 202690,500
February 202674,000
March 202690,500
April 202674,000
May 202674,000
June 202674,000
July 202674,000
August 202674,000
September 202674,000

Search volume by country

90,500
USA 18,100
20%
UK 6,600
7%
CAN 1,600
2%
AUS 1,300
1%
OTHER 62,900
70%

Competition by country

165,084
USA 139,160
84%
UK 12,761
8%
CAN 9,865
6%
AUS 3,298
2%
OTHER 0
0%

How to rank for 'family games' on Etsy

Target the right market

United States leads both search demand (20%) and competition (84%) for 'family games', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Ranking difficulty

With a difficulty score of 42/100, 'family games' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $4.09 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'family games' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'family games'

Frequently asked questions about 'family games'

How much search demand does 'family games' get?

'family games' receives 90,500 monthly searches globally. That's substantial demand, but with 91,800 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

How saturated is the market for 'family games'?

There are 91,800 Etsy listings competing for 'family games'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'family games' worth targeting for my Etsy shop?

'family games' has a keyword difficulty of 42/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Which countries have the most demand for 'family games'?

United States generates 20% of searches for 'family games'. United Kingdom and Canada also show meaningful demand.

How do I get my listing to rank for 'family games'?

Since 'family games' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

How commercially valuable is 'family games'?

The cost per click for 'family games' is $4.09. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Is 'family games' seasonal or trending?

Search volume dropped 18% between October 2025 and September 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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