Keyword Overview

expecting parents

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Monthly Search Volume

210

Low volume

Competition

22,549

Medium competition

Cost Per Click

$1.92

Low ad competition

Keyword Difficulty

56/100

Moderate

'expecting parents' Search Trend

MonthSearches
May 2025210
June 2025260
July 2025210
August 2025170
September 2025210
October 2025210
November 2025260
December 2025210
January 2026210
February 2026140
March 2026170
April 2026170

Search Volume by Country

210
USA 90
43%
AUS --
--
CAN --
--
EU --
--
IND --
--
UK --
--
OTHER 120
57%

Competition by Country

22,549
USA 15,088
67%
UK 6,754
30%
AUS 707
3%
CAN --
--
EU --
--
IND --
--
OTHER 0
0%

How to Rank for 'expecting parents' on Etsy

Target the Right Market

United States leads both search demand (43%) and competition (67%) for 'expecting parents', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 56/100, 'expecting parents' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.92 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'expecting parents' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'expecting parents'

Frequently Asked Questions About 'expecting parents'

'expecting parents' receives 210 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (43%) comes from United States.

There are 21,506 Etsy listings competing for 'expecting parents'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'expecting parents' has a keyword difficulty of 56/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 43% of searches for 'expecting parents'.

Since 'expecting parents' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

The cost per click for 'expecting parents' is $1.92. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 19% between May 2025 and April 2026. Demand peaked around June 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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