esthetician
'esthetician' is a highly searched keyword with 246,000 average monthly searches. It has moderate competition on Etsy with 38,398 listings targeting the keyword. Search demand held steady between September 2025 and August 2026 with no major seasonal swings. With a keyword difficulty of 31/100, 'esthetician' is relatively easy to rank for because the 246,000 monthly searches far outweigh the competition. Products in this category typically sell between $2.99 and $117, with most priced around $15.98. The estimated cost per click for 'esthetician' is $8.63 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
246,000
Competition
46,021
Cost per click
$8.63
Keyword difficulty
31/100
Easy
'esthetician' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 301,000 |
| October 2025 | 301,000 |
| November 2025 | 246,000 |
| December 2025 | 246,000 |
| January 2026 | 301,000 |
| February 2026 | 246,000 |
| March 2026 | 301,000 |
| April 2026 | 301,000 |
| May 2026 | 246,000 |
| June 2026 | 246,000 |
| July 2026 | 246,000 |
| August 2026 | 301,000 |
How much does 'esthetician' cost on Etsy?
72 listings · USD
Search volume by country
246,000Competition by country
46,021How to rank for 'esthetician' on Etsy
Target the right market
The market for 'esthetician' is heavily concentrated in United States, which accounts for 82% of searches and 87% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Price competitively
The price range for 'esthetician' is unusually wide — from $2.99 up to $117. The median sits at $15.98, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 42% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 31/100, 'esthetician' is rated easy to rank for on Etsy. The moderate difficulty combined with a CPC of $8.63 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'esthetician' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'esthetician gift' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'esthetician'
Generate Tags
Find the best tags to pair with 'esthetician' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'esthetician' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'esthetician' from scratch
Open toolVideo Generator
Turn your 'esthetician' product photos into a listing video
Open toolTop Etsy listings for 'esthetician'
Sample of 12 results
Instagram Business Card Templates, Editable Esthetician Business Card Template, Skincare Template, QR Code Business Card, Small Business
FHStemplates
3D Acrylic Door Signs, Esthetician Decor, Room Signs, Lash Room, Reception, Waxing Treatment Room Signs, Aesthetic Decor, Salon Signs
IvoryandBirchSignCo
Skincare Art Esthetician Studio Decor Beauty Salon Wall Art Medspa Decor Skincare Prints Dermatologist Gift Digital Art Print Download
UNOFFCL
Custom Esthetician Sweatshirt, Personalized Esthetician Crewneck, Custom Gift for Esthetician, Esthetician Gift, Esthetician Merch Hoodie
CreatedCasual
Wax Booking Flyer Template, Esthetician Spa Promotion Flyer, Wax Selfcare Flyer (Digital Download)
TheBaddieBrands
Personalized Esthetician Apron, Esthetician Apron, Cosmetologist Apron, Esthetician Gift, Beautician Gift, Therapist Apron,Aesthetician Gift
SingleLadyTee
Skin Problem Digital Illustration, PNG Files, esthetician, beauty (instant download)
Skincaregem
Esthetician Gift Funny Candle Hot B*tches Do Esthetics Custom Candle Gift For Esthetician Cosmetology Gift Waxing Specialist Beautician K157
InkNWaxCandle
Aestheticians | Esthetician Decor | Spa Quote | Salon Quote | Spa | Salon | Skin Care Quote | Beauty Quote | Medical Spa | Print | Skin Care
FlirtySkin
Esthetician Skincare Post Templates | Estheticians, Medspas, Aesthetics, Editable Canva Posts
estiglow
Acuity Scheduling Esthetician Template Website Booking DIY Editable Acuity Site Esthetician Service List Estheticians Appointment Book
issaschoice
Esthetician Wall Art: Skin Embossed Typography Print for Med Spa & Dermatology Decor
Cuyu
Frequently asked questions about 'esthetician'
How much search demand does 'esthetician' get?
'esthetician' receives 246,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (82%) comes from United States.
How saturated is the market for 'esthetician'?
There are 38,398 Etsy listings competing for 'esthetician'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'esthetician' worth targeting for my Etsy shop?
'esthetician' has a keyword difficulty of 31/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'esthetician' products?
Prices for 'esthetician' products range from $2.99 to $117. The median is $15.98 and the average is $20.69. 42% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.
Which countries have the most demand for 'esthetician'?
United States generates 82% of searches for 'esthetician'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
How do I get my listing to rank for 'esthetician'?
Since 'esthetician' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'esthetician' include 'esthetician gift' and 'esthetician template'.
How commercially valuable is 'esthetician'?
The cost per click for 'esthetician' is $8.63. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'esthetician' seasonal or trending?
Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.
Keywords related to 'esthetician'
Tags
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