Keyword Overview

embroidered pillow

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Monthly Search Volume

4,400

High volume

Competition

91,590

High competition

Cost Per Click

$1.03

High ad competition

Keyword Difficulty

51/100

Moderate

'embroidered pillow' Search Trend

MonthSearches
June 20254,400
July 20254,400
August 20255,400
September 20254,400
October 20254,400
November 20255,400
December 20255,400
January 20265,400
February 20264,400
March 20264,400
April 20264,400
May 20263,600

Search Volume by Country

4,400
USA 2,900
66%
UK 260
6%
CAN 210
5%
EU 170
4%
OTHER 860
20%

Competition by Country

91,590
USA 32,490
35%
EU 11,543
13%
UK 6,778
7%
IND 6,545
7%
CAN 1,976
2%
AUS 647
1%
OTHER 31,611
35%

How to Rank for 'embroidered pillow' on Etsy

Target the Right Market

The market for 'embroidered pillow' is heavily concentrated in United States, which accounts for 66% of searches and 35% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Ranking Difficulty

With a difficulty score of 51/100, 'embroidered pillow' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.03 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'embroidered pillow' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'embroidered pillow'

Frequently Asked Questions About 'embroidered pillow'

'embroidered pillow' receives 4,400 monthly searches globally. That's substantial demand, but with 91,590 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (66%) comes from United States.

There are 91,590 Etsy listings competing for 'embroidered pillow'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'embroidered pillow' has a keyword difficulty of 51/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 66% of searches for 'embroidered pillow'. United Kingdom and Canada also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'embroidered pillow' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'embroidered pillow' is $1.03. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between June 2025 and May 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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