Keyword Overview

echinacea purpurea

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Monthly Search Volume

74,000

High volume

Competition

515

Low competition

Cost Per Click

$0.48

High ad competition

Keyword Difficulty

8/100

Easy

'echinacea purpurea' Search Trend

MonthSearches
June 202574,000
July 202590,500
August 202590,500
September 202560,500
October 202560,500
November 202540,500
December 202533,100
January 202633,100
February 202649,500
March 202690,500
April 2026110,000
May 2026110,000

Search Volume by Country

74,000
USA 14,800
20%
OTHER 59,200
80%

Competition by Country

515
USA 449
87%
UK 21
4%
AUS 7
1%
OTHER 38
7%

How to Rank for 'echinacea purpurea' on Etsy

Target the Right Market

United States leads both search demand (20%) and competition (87%) for 'echinacea purpurea', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 8/100, 'echinacea purpurea' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'echinacea purpurea' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'echinacea purpurea'

Frequently Asked Questions About 'echinacea purpurea'

'echinacea purpurea' receives 74,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 515 Etsy listings competing for 'echinacea purpurea'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'echinacea purpurea' has a keyword difficulty of 8/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 20% of searches for 'echinacea purpurea'.

Since 'echinacea purpurea' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'echinacea purpurea' is $0.48. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 49% between June 2025 and May 2026. A 49% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around April 2026.

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