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Keyword overview

durable toy

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Monthly search volume

140

Medium volume

Competition

7,201

Low competition

Cost per click

$1.76

Medium ad competition

Keyword difficulty

50/100

Moderate

'durable toy' search trend

Monthly searches

MonthSearches
April 2025140
May 202590
June 202590
July 2025140
August 2025110
September 2025110
October 2025140
November 2025170
December 2025210
January 2026170
February 2026110
March 2026170

Search volume by country

140
OTHER 140
100%

Competition by country

7,201
USA 7,201
100%
OTHER 0
0%

How to rank for 'durable toy' on Etsy

Target the right market

Search demand for 'durable toy' is strongest in Others (100%), but most competing listings come from sellers in United States (100%). This gap suggests Others buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking difficulty

With a difficulty score of 50/100, 'durable toy' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.76 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'durable toy' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'durable toy'

Frequently asked questions about 'durable toy'

How much search demand does 'durable toy' get?

'durable toy' receives 140 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (100%) comes from Others.

How saturated is the market for 'durable toy'?

There are 5,387 Etsy listings competing for 'durable toy'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold. Most competition comes from United States sellers (100%), while demand is strongest in Others — a gap worth exploiting.

Is 'durable toy' worth targeting for my Etsy shop?

'durable toy' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Which countries have the most demand for 'durable toy'?

Others generates 100% of searches for 'durable toy'. Competition is centered in United States instead, which means Others buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

How do I get my listing to rank for 'durable toy'?

Since 'durable toy' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

How commercially valuable is 'durable toy'?

The cost per click for 'durable toy' is $1.76. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Is 'durable toy' seasonal or trending?

Search volume rose 21% between April 2025 and March 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around December 2025.

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