daruma

'daruma' receives 246,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 4,662 Etsy listings competing for 'daruma'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'daruma' has a keyword difficulty of 17/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'daruma' products range from $0.99 to $390. The median is $23 and the average is $39.58. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 41% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 13% of searches for 'daruma'.

Since 'daruma' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'daruma' include 'daruma doll' and 'japanese daruma'.

The cost per click for 'daruma' is $0.46. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume dropped 18% between August 2025 and July 2026. Demand peaked around January 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.