custom materials
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Monthly Search Volume
320
Competition
318,142
Cost Per Click
$1.74
Keyword Difficulty
76/100
Hard
'custom materials' Search Trend
| Month | Searches |
|---|---|
| July 2025 | 390 |
| August 2025 | 390 |
| September 2025 | 390 |
| October 2025 | 390 |
| November 2025 | 320 |
| December 2025 | 320 |
| January 2026 | 390 |
| February 2026 | 260 |
| March 2026 | 390 |
| April 2026 | 390 |
| May 2026 | 320 |
| June 2026 | 320 |
Search Volume by Country
320Competition by Country
318,142How to Rank for 'custom materials' on Etsy
Target the Right Market
Search demand for 'custom materials' is strongest in Others (100%), but most competing listings come from sellers in United Kingdom (9%). This gap suggests Others buyers may be underserved — fewer sellers are specifically targeting them despite the demand.
Ranking Difficulty
With a difficulty score of 76/100, 'custom materials' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.
Optimization Tips
'custom materials' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'custom materials'
Generate Tags
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Generate Titles
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Listing Studio
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Video Generator
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Frequently Asked Questions About 'custom materials'
'custom materials' receives 320 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (100%) comes from Others.
There are 318,142 Etsy listings competing for 'custom materials'. With a difficulty score of 76/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly. Most competition comes from United Kingdom sellers (9%), while demand is strongest in Others — a gap worth exploiting.
'custom materials' has a keyword difficulty of 76/100 (hard). It's competitive, but the CPC of $1.74 indicates advertisers see strong commercial value. If your product stands out on quality or uniqueness, the effort to rank here can pay off significantly.
Others generates 100% of searches for 'custom materials'. Competition is centered in United Kingdom instead, which means Others buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
Since 'custom materials' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
The cost per click for 'custom materials' is $1.74. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.
Search volume dropped 18% between July 2025 and June 2026. Demand peaked around July 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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