Keyword Overview

custom mat

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Monthly Search Volume

4,400

High volume

Competition

117,650

High competition

Cost Per Click

$2.96

High ad competition

Keyword Difficulty

52/100

Moderate

'custom mat' Search Trend

MonthSearches
June 20254,400
July 20254,400
August 20254,400
September 20254,400
October 20254,400
November 20254,400
December 20254,400
January 20264,400
February 20263,600
March 20264,400
April 20263,600
May 20263,600

Search Volume by Country

4,400
USA 2,400
55%
CAN 590
13%
OTHER 1,410
32%

Competition by Country

117,650
USA 81,264
69%
UK 10,905
9%
CAN 3,889
3%
OTHER 21,592
18%

How to Rank for 'custom mat' on Etsy

Target the Right Market

United States leads both search demand (55%) and competition (69%) for 'custom mat', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 52/100, 'custom mat' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.96 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'custom mat' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'custom mat'

Frequently Asked Questions About 'custom mat'

'custom mat' receives 4,400 monthly searches globally. That's substantial demand, but with 117,650 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (55%) comes from United States.

There are 117,650 Etsy listings competing for 'custom mat'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'custom mat' has a keyword difficulty of 52/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 55% of searches for 'custom mat'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'custom mat' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'custom mat' is $2.96. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between June 2025 and May 2026. Demand peaked around June 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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