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Keyword overview

custom friend gift

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Monthly search volume

140

Low volume

Competition

249,746

High competition

Cost per click

$0.88

High ad competition

Keyword difficulty

70/100

Hard

'custom friend gift' search trend

Monthly searches

MonthSearches
October 2025110
November 2025320
December 2025320
January 2026170
February 202690
March 202690
April 202650
May 202650
June 202670
July 202690
August 2026110
September 202670

Search volume by country

140
USA 90
64%
UK 10
7%
OTHER 40
29%

Competition by country

249,746
USA 206,304
83%
UK 43,442
17%
OTHER 0
0%

How to rank for 'custom friend gift' on Etsy

Target the right market

The market for 'custom friend gift' is heavily concentrated in United States, which accounts for 64% of searches and 83% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Ranking difficulty

With a difficulty score of 70/100, 'custom friend gift' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.

Optimization tips

At 3 words, 'custom friend gift' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'custom friend gift'

Frequently asked questions about 'custom friend gift'

How much search demand does 'custom friend gift' get?

'custom friend gift' receives 140 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (64%) comes from United States.

How saturated is the market for 'custom friend gift'?

There are 95,564 Etsy listings competing for 'custom friend gift'. With a difficulty score of 70/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

Is 'custom friend gift' worth targeting for my Etsy shop?

'custom friend gift' has a keyword difficulty of 70/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.

Which countries have the most demand for 'custom friend gift'?

United States generates 64% of searches for 'custom friend gift'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'custom friend gift'?

Place 'custom friend gift' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

How commercially valuable is 'custom friend gift'?

The cost per click for 'custom friend gift' is $0.88. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'custom friend gift' seasonal or trending?

Search volume dropped 36% between October 2025 and September 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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