custom candles
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Monthly search volume
8,100
Competition
112,327
Cost per click
$3.13
Keyword difficulty
50/100
Moderate
'custom candles' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 9,900 |
| November 2025 | 18,100 |
| December 2025 | 14,800 |
| January 2026 | 8,100 |
| February 2026 | 6,600 |
| March 2026 | 6,600 |
| April 2026 | 8,100 |
| May 2026 | 8,100 |
| June 2026 | 5,400 |
| July 2026 | 5,400 |
| August 2026 | 6,600 |
| September 2026 | 6,600 |
Search volume by country
8,100Competition by country
112,327How to rank for 'custom candles' on Etsy
Target the right market
The market for 'custom candles' is heavily concentrated in United States, which accounts for 67% of searches and 81% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Ranking difficulty
With a difficulty score of 50/100, 'custom candles' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $3.13 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'custom candles' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'custom candles'
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Open toolFrequently asked questions about 'custom candles'
How much search demand does 'custom candles' get?
'custom candles' receives 8,100 monthly searches globally. That's substantial demand, but with 112,327 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (67%) comes from United States.
How saturated is the market for 'custom candles'?
There are 112,327 Etsy listings competing for 'custom candles'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'custom candles' worth targeting for my Etsy shop?
'custom candles' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Which countries have the most demand for 'custom candles'?
United States generates 67% of searches for 'custom candles'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
How do I get my listing to rank for 'custom candles'?
Since 'custom candles' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
How commercially valuable is 'custom candles'?
The cost per click for 'custom candles' is $3.13. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is 'custom candles' seasonal or trending?
Search volume dropped 33% between October 2025 and September 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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