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Keyword overview

construction worker

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Monthly search volume

74,000

High volume

Competition

15,936

Medium competition

Cost per click

$5.24

Low ad competition

Keyword difficulty

25/100

Easy

'construction worker' search trend

Monthly searches

MonthSearches
October 2025135,000
November 202590,500
December 202560,500
January 202674,000
February 202674,000
March 202674,000
April 202690,500
May 202690,500
June 202660,500
July 202660,500
August 202674,000
September 202690,500

Search volume by country

74,000
USA 33,100
45%
CAN 3,600
5%
AUS 1,300
2%
OTHER 36,000
49%

Competition by country

15,936
USA 14,510
91%
UK 703
4%
CAN 527
3%
AUS 196
1%
OTHER 0
0%

How to rank for 'construction worker' on Etsy

Target the right market

United States leads both search demand (45%) and competition (91%) for 'construction worker', but neither is overwhelmingly dominant. Canada and other regions still contribute meaningful demand, so international sellers have room to compete across markets.

Ranking difficulty

With a difficulty score of 25/100, 'construction worker' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'construction worker' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'construction worker'

Frequently asked questions about 'construction worker'

How much search demand does 'construction worker' get?

'construction worker' receives 74,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.

How saturated is the market for 'construction worker'?

There are 14,021 Etsy listings competing for 'construction worker'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'construction worker' worth targeting for my Etsy shop?

'construction worker' has a keyword difficulty of 25/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Which countries have the most demand for 'construction worker'?

United States generates 45% of searches for 'construction worker'. Canada and Australia also show meaningful demand.

How do I get my listing to rank for 'construction worker'?

Since 'construction worker' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

How commercially valuable is 'construction worker'?

The cost per click for 'construction worker' is $5.24. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Is 'construction worker' seasonal or trending?

Search volume dropped 33% between October 2025 and September 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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