Keyword Overview Updated Apr 25, 2026

coaster

'coaster' is a highly searched keyword with 301,000 average monthly searches. It has heavy competition on Etsy with 619,309 listings targeting the keyword. Search interest dropped 18% between June 2025 and May 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 51/100, ranking for 'coaster' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1 and $357.59, with most priced around $16.50. The estimated cost per click for 'coaster' is $1.64 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

301,000

High volume

Competition

619,309

High competition

Cost Per Click

$1.64

High ad competition

Keyword Difficulty

51/100

Moderate

'coaster' Search Trend

MonthSearches
June 2025301,000
July 2025301,000
August 2025301,000
September 2025246,000
October 2025246,000
November 2025301,000
December 2025301,000
January 2026301,000
February 2026301,000
March 2026246,000
April 2026246,000
May 2026246,000

How Much Does 'coaster' Cost on Etsy?

Under $10 27%
$10 – $25 45%
$25 – $50 14%
$50 – $100 5%
$100+ 9%

44 listings · USD

Search Volume by Country

301,000
USA 74,000
25%
UK 27,100
9%
EU 22,200
7%
AUS 14,800
5%
CAN 9,900
3%
OTHER 153,000
51%

Competition by Country

619,309
USA 396,466
64%
UK 124,865
20%
EU 60,796
10%
CAN 19,675
3%
AUS 10,419
2%
IND 5,348
1%
OTHER 1,740
0%

How to Rank for 'coaster' on Etsy

Target the Right Market

United States leads both search demand (25%) and competition (64%) for 'coaster', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'coaster' is unusually wide — from $1 up to $357.59. The median sits at $16.50, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 45% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 51/100, 'coaster' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.64 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'coaster' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'coasters' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'coaster'

Top Etsy Listings for 'coaster'

sample of 12 results
Coaster | Set of 6 Drink Coasters | Peacock Coasters | Art Coasters | Unique | Ramadan | Eid | Home Decor| Housewarming Gift | Gifts for Her

Coaster | Set of 6 Drink Coasters | Peacock Coasters | Art Coasters | Unique | Ramadan | Eid | Home Decor| Housewarming Gift | Gifts for Her

£9.95 4,972 103,405

TotallyTurkish

Nepal Handmade Cat Wool Felt Cat Mat Coaster Trivets Handmade Home Decor table mat colourful 12CM in Diameter cat lover gifts

Nepal Handmade Cat Wool Felt Cat Mat Coaster Trivets Handmade Home Decor table mat colourful 12CM in Diameter cat lover gifts

£6.90 306 6,389

CraftmanduStore

Bog Oak Coaster Set, Unique Wooden Drink Coasters

Bog Oak Coaster Set, Unique Wooden Drink Coasters

$19.06 132 4,630

MoorWoodShop

Swear Bear Tumbler Decals Tumbler Resin Stickers Coaster Sticker Physical Product

Swear Bear Tumbler Decals Tumbler Resin Stickers Coaster Sticker Physical Product

$1.00 65 4,350

SouthernCraftsTX

Handcrafted Bourbon Barrel Coaster with Reclaimed Metal Accent

Handcrafted Bourbon Barrel Coaster with Reclaimed Metal Accent

$39.95 59 2,911

MadArtistStudios

The Langmore Coaster OR 2 car coasters! - Preppy Chic Decor (Blue or Pink) - Coffee Table, Bar Cart or Desk Accessory, Birthday, Home Decor

The Langmore Coaster OR 2 car coasters! - Preppy Chic Decor (Blue or Pink) - Coffee Table, Bar Cart or Desk Accessory, Birthday, Home Decor

$10.00 39 757

SOURFLOW

Customize ANY LAKE - Coasters - Personalized Lake Art, Set of 4

Customize ANY LAKE - Coasters - Personalized Lake Art, Set of 4

$24.50 38 1,192

EstateDesignsLLC

Bridal Floral Preservation Coasters and/or Tray with Gold Chrome Edges

Bridal Floral Preservation Coasters and/or Tray with Gold Chrome Edges

£35.00 31 1,331

HausCoo

Set of 4 Personalized Custom Wooden Square Coasters | Engraved Wooden Coasters with Custom Text | Engraved Thin Personalized Wooden Coasters

Set of 4 Personalized Custom Wooden Square Coasters | Engraved Wooden Coasters with Custom Text | Engraved Thin Personalized Wooden Coasters

$30.99 28 1,496

TheLotusCraft

Personalised Groomsmen Coaster, Groomsmen gift, Personalised Wedding, Best Man, Usher, Groom, Father of the Bride, Father of the Groom

Personalised Groomsmen Coaster, Groomsmen gift, Personalised Wedding, Best Man, Usher, Groom, Father of the Bride, Father of the Groom

£4.50 24 890

HandMadeByButtonRose

Resin coasters in green ocean color with crystal edges

Resin coasters in green ocean color with crystal edges

€13.00 20 1,614

KariDecor

Handmade Crochet Coaster Decorative Easter Eggs  Pastel Spring Coasters Decor

Handmade Crochet Coaster Decorative Easter Eggs Pastel Spring Coasters Decor

$3.99 12 91

CuteAlley

Frequently Asked Questions About 'coaster'

'coaster' receives 301,000 monthly searches globally. That's substantial demand, but with 619,309 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 619,309 Etsy listings competing for 'coaster'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'coaster' has a keyword difficulty of 51/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'coaster' products range from $1 to $357.59. The median is $16.50 and the average is $37.25. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 45% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 25% of searches for 'coaster'. United Kingdom and European Union also show meaningful demand.

Since 'coaster' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'coaster' include 'coasters' and 'untersetzer'.

The cost per click for 'coaster' is $1.64. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between June 2025 and May 2026. Demand peaked around June 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'coaster'

Ready to stand out?

Join 500,000+ Etsy sellers growing with RankHero.

Start Free

No credit card required