Keyword Overview Updated Jan 20, 2026

clay earrings

'clay earrings' is a highly searched keyword with 6,600 average monthly searches. It has heavy competition on Etsy with 332,023 listings targeting the keyword. In the past year, search interest peaked in July 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 58/100, ranking for 'clay earrings' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $3 and $45, with most priced around $15. The estimated cost per click for 'clay earrings' is $0.48 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

6,600

High volume

Competition

332,023

High competition

Cost Per Click

$0.48

High ad competition

Keyword Difficulty

58/100

Moderate

'clay earrings' Search Trend

MonthSearches
July 20259,900
August 20258,100
September 20258,100
October 20256,600
November 20258,100
December 20258,100
January 20266,600
February 20265,400
March 20266,600
April 20266,600
May 20266,600
June 20265,400

How Much Does 'clay earrings' Cost on Etsy?

Under $10 11%
$10 – $25 72%
$25 – $50 17%
$50 – $100 0%
$100+ 0%

65 listings · USD

Search Volume by Country

6,600
USA 2,900
44%
AUS 480
7%
UK 480
7%
EU 320
5%
OTHER 2,420
37%

Competition by Country

332,023
USA 194,100
58%
EU 59,979
18%
UK 40,425
12%
CAN 17,802
5%
AUS 13,218
4%
IND 1,902
1%
OTHER 4,597
1%

How to Rank for 'clay earrings' on Etsy

Target the Right Market

United States leads both search demand (44%) and competition (58%) for 'clay earrings', but neither is overwhelmingly dominant. Australia and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Price Competitively

Sellers listing under 'clay earrings' price between $3 and $45, clustering around a median of $15. The $10 – $25 range dominates at 72% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 58/100, 'clay earrings' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'clay earrings' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'polymer clay earring' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'clay earrings'

Top Etsy Listings for 'clay earrings'

sample of 12 results
Polymer Clay Earrings Lucky Dip Box: Studs & Dangles

Polymer Clay Earrings Lucky Dip Box: Studs & Dangles

£8.00 3,734 135,537

HouseOfHettyJ

Halloween jewelry set gift Pumpkin earrings and pendant Halloween jewelry gift Orange pumpkin earrings gift Halloween polymer clay earrings

Halloween jewelry set gift Pumpkin earrings and pendant Halloween jewelry gift Orange pumpkin earrings gift Halloween polymer clay earrings

$45.00 35 165

jewelryLomunovaAnna

Polymer Clay Earring Mystery Box: Handmade Studs & Dangles Bundle

Polymer Clay Earring Mystery Box: Handmade Studs & Dangles Bundle

£20.00 23 1,125

HouseOfHettyJ

Handmade Christmas Clay Earrings: 925 Silver Needle Statement Jewelry

Handmade Christmas Clay Earrings: 925 Silver Needle Statement Jewelry

IDR 1149000.00 12 247

IvyShowEssence

Handmade Black & Gold Foil Polymer Clay Earrings – Lightweight Statement Circle Drops – Hypoallergenic Posts

Handmade Black & Gold Foil Polymer Clay Earrings – Lightweight Statement Circle Drops – Hypoallergenic Posts

$30.00 5 33

DarkRoseElements

Halloween Cookie Earrings, Halloween Earrings, Halloween Clay earrings, Clay earrings, food earrings,  food clay earrings, cookie earrings

Halloween Cookie Earrings, Halloween Earrings, Halloween Clay earrings, Clay earrings, food earrings, food clay earrings, cookie earrings

$12.50 4 18

RusticShamrockCo

Autumn Floral Jewelry Set – Handmade Clay Earrings and Brooch, Fall Accessories

Autumn Floral Jewelry Set – Handmade Clay Earrings and Brooch, Fall Accessories

$33.40 2 20

JewelryByBloomify

White Petal Polymer Clay Earrings, Minimalist Floral Dangle Earrings, Handmade Neutral Jewelry, Modern Everyday Gift

White Petal Polymer Clay Earrings, Minimalist Floral Dangle Earrings, Handmade Neutral Jewelry, Modern Everyday Gift

$20.00 2 3

AmberClayStudio

Floral Polymer Clay Earrings, Handmade Orange Flower Dangle Earrings, Minimal Botanical Jewelry, Boho Jewelry

Floral Polymer Clay Earrings, Handmade Orange Flower Dangle Earrings, Minimal Botanical Jewelry, Boho Jewelry

TRY 1632.00 2 32

SutekiDesignsStore

Black and White Polymer clay earrings, gift for her dangle earrings, aesthetic jewelry, line art earrings

Black and White Polymer clay earrings, gift for her dangle earrings, aesthetic jewelry, line art earrings

$19.99 2 9

ThePolymerClayPalace

Conjunto Murciélago Arcilla Polimérica - Pendientes y Collar Góticos

Conjunto Murciélago Arcilla Polimérica - Pendientes y Collar Góticos

€69.00 1

MAUWEJewelry

Handmade Polymer Clay Earrings: Lightweight Dangle Clearance Jewelry, 18K Gold Plated

Handmade Polymer Clay Earrings: Lightweight Dangle Clearance Jewelry, 18K Gold Plated

€16.00 1 51

LFragajewelryart

Frequently Asked Questions About 'clay earrings'

'clay earrings' receives 6,600 monthly searches globally. That's substantial demand, but with 332,023 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (44%) comes from United States.

There are 332,023 Etsy listings competing for 'clay earrings'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'clay earrings' has a keyword difficulty of 58/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'clay earrings' products range from $3 to $45. The median is $15 and the average is $16.44. 72% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 44% of searches for 'clay earrings'. Australia and United Kingdom also show meaningful demand.

Since 'clay earrings' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'clay earrings' include 'polymer clay earring' and 'statement earrings'.

The cost per click for 'clay earrings' is $0.48. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 45% between July 2025 and June 2026. Demand peaked around July 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'clay earrings'

Ready to stand out?

Join 500,000+ Etsy sellers growing with RankHero.

Start Free

No credit card required