cake decorating
'cake decorating' is a highly searched keyword with 74,000 average monthly searches. It has heavy competition on Etsy with 303,681 listings targeting the keyword. Search interest dropped 18% between August 2025 and July 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 50/100, ranking for 'cake decorating' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.99 and $90, with most priced around $12.99. The estimated cost per click for 'cake decorating' is $0.56 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly Search Volume
74,000
Competition
303,681
Cost Per Click
$0.56
Keyword Difficulty
50/100
Moderate
'cake decorating' Search Trend
| Month | Searches |
|---|---|
| August 2025 | 90,500 |
| September 2025 | 74,000 |
| October 2025 | 74,000 |
| November 2025 | 74,000 |
| December 2025 | 60,500 |
| January 2026 | 60,500 |
| February 2026 | 60,500 |
| March 2026 | 90,500 |
| April 2026 | 90,500 |
| May 2026 | 74,000 |
| June 2026 | 74,000 |
| July 2026 | 74,000 |
How Much Does 'cake decorating' Cost on Etsy?
59 listings · USD
Search Volume by Country
74,000Competition by Country
303,681How to Rank for 'cake decorating' on Etsy
Target the Right Market
United States leads both search demand (30%) and competition (53%) for 'cake decorating', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.
Price Competitively
The price range for 'cake decorating' is unusually wide — from $1.99 up to $90. The median sits at $12.99, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 44% of listings — pricing outside this band means either competing on value or justifying a premium. Low price points in a crowded market mean margins are tight. Stand out with bundling, fast shipping, or personalization rather than racing to the bottom on price.
Ranking Difficulty
With a difficulty score of 50/100, 'cake decorating' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization Tips
'cake decorating' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'fondant' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'cake decorating'
Generate Tags
Find the best tags to pair with 'cake decorating' based on real Etsy search data
Generate Titles
Build a click-worthy listing title that includes 'cake decorating' in the right position
Listing Studio
Create a complete, optimized Etsy listing around 'cake decorating' from scratch
Video Generator
Turn your 'cake decorating' product photos into a listing video
Top Etsy Listings for 'cake decorating'
sample of 12 results
Custom pharmacy spatula, pill counting, cake decorating, glittered spatula, pharmacy tech supplies, pharmacy technician gifts, Rx grad gift
JensCustomVC
Gold Tinker Dust Jars (5g & 25g Sizes) Edible Glitter for Cake Decorating, Cupcakes, Desserts and Beverages by Bakell
BakellBakingSupplies
The Cookie Palette Kit Edible Watercolor Style Paints for Cookie and Cake Decorating Paint Your Own Cookies
pamkennedybakes
1 Pcs Nail-Headed Border Flower Silicone Mold for Fondant Cake Decorating Sugarcraft Resin Mold Fondant Cake Mold Flexible and Non-Stick
ErikordSupplies
White Pearl Tinker Dust Jars (5g and 25g Sizes) Edible Glitter for Cake Decorating, Cupcakes, Desserts and Beverages by Bakell
BakellBakingSupplies
Personalized Wedding Name with Date Cookie Fondant Icing Stamp Stencil Wedding Biscuit Cake Decorating Cookie Cutter Custom
CookieCuttersGallery
Flower Icing Nozzle Set: 5cm Plastic Piping Tips, Cake Decorating (5 pcs)
LovelyCookieCutter
Acrylic culinary Scraper cake board cake decorating buttercream ganaching disc
Plasfab
DOLPHIN DUO MOLD, Silicone Fondant Mold, Beach Theme Mold, Ocean Mold, Under The Sea Mold, Chocolate Mold, Cake Decorating Tools, Dolphins
ShapemCom
Star Plunger Cutter Set – Fondant, Cookie, Sugar craft & Cake Decorating Tools – Baking, Cupcake, Icing, Pastry, Polymer Clay Mould Cutter
LittleBarnCakeSupply
Double-Ended Edible Ink Pen for Cake Decorating – Food Safe Icing Pens for Cookies, Fondant, Sugarcraft – Various Colours Available
LissieLoves
Grass icing tips 3 sizes Stainless steel icing nozzles Cake icing tools Cake decorating tool Buttercream Grass tips
MakeMeACakeSupplies
Frequently Asked Questions About 'cake decorating'
'cake decorating' receives 74,000 monthly searches globally. That's substantial demand, but with 303,681 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
There are 303,681 Etsy listings competing for 'cake decorating'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
'cake decorating' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Prices for 'cake decorating' products range from $1.99 to $90. The median is $12.99 and the average is $16.68. 44% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
United States generates 30% of searches for 'cake decorating'. United Kingdom and Australia also show meaningful demand.
Since 'cake decorating' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'cake decorating' include 'fondant' and 'cake decorating mold'.
The cost per click for 'cake decorating' is $0.56. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume dropped 18% between August 2025 and July 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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