by the yard

'by the yard' receives 6,600 monthly searches globally. That's substantial demand, but with 1,509,575 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (99%) comes from United States.

There are 1,509,575 Etsy listings competing for 'by the yard'. With a difficulty score of 63/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'by the yard' has a keyword difficulty of 63/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'by the yard' products range from $2.99 to $308. The median is $43.98 and the average is $52.13. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 99% of searches for 'by the yard'. United Kingdom and European Union also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Place 'by the yard' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'by the yard' include 'yard sign' and 'housewarming gift'.

The cost per click for 'by the yard' is $2.61. High ad competition combined with a median product price of $43.98 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume dropped 19% between August 2025 and July 2026. Demand peaked around April 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.