Keyword Overview

brushed steel

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Monthly Search Volume

4,400

High volume

Competition

10,079

Medium competition

Cost Per Click

$2.10

Medium ad competition

Keyword Difficulty

32/100

Easy

'brushed steel' Search Trend

MonthSearches
June 20254,400
July 20254,400
August 20254,400
September 20254,400
October 20254,400
November 20254,400
December 20253,600
January 20264,400
February 20264,400
March 20265,400
April 20264,400
May 20264,400

Search Volume by Country

4,400
UK 880
20%
USA 880
20%
OTHER 2,640
60%

Competition by Country

10,079
USA 4,586
46%
UK 1,495
15%
OTHER 3,998
40%

How to Rank for 'brushed steel' on Etsy

Target the Right Market

Search demand for 'brushed steel' is strongest in United Kingdom (20%), but most competing listings come from sellers in United States (46%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 32/100, 'brushed steel' is rated easy to rank for on Etsy. The moderate difficulty combined with a CPC of $2.10 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'brushed steel' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'brushed steel'

Frequently Asked Questions About 'brushed steel'

'brushed steel' receives 4,400 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 10,079 Etsy listings competing for 'brushed steel'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United States sellers (46%), while demand is strongest in United Kingdom — a gap worth exploiting.

'brushed steel' has a keyword difficulty of 32/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United Kingdom generates 20% of searches for 'brushed steel'. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'brushed steel' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

The cost per click for 'brushed steel' is $2.10. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume held steady between June 2025 and May 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around March 2026.

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