Keyword Overview

brass metal

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Monthly Search Volume

14,800

High volume

Competition

251,461

High competition

Cost Per Click

$1.94

Low ad competition

Keyword Difficulty

54/100

Moderate

'brass metal' Search Trend

MonthSearches
July 202514,800
August 202514,800
September 202514,800
October 202518,100
November 202514,800
December 202514,800
January 202618,100
February 202614,800
March 202614,800
April 202614,800
May 202614,800
June 202614,800

Search Volume by Country

14,800
IND 5,400
36%
USA 2,400
16%
EU 1,600
11%
UK 880
6%
OTHER 4,520
31%

Competition by Country

251,461
USA 122,077
49%
IND 47,476
19%
EU 45,631
18%
UK 22,285
9%
CAN 11,055
4%
AUS 2,937
1%
OTHER 0
0%

How to Rank for 'brass metal' on Etsy

Target the Right Market

Search demand for 'brass metal' is strongest in India (36%), but most competing listings come from sellers in United States (49%). This gap suggests India buyers may be underserved — fewer sellers are specifically targeting them despite the demand. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Ranking Difficulty

With a difficulty score of 54/100, 'brass metal' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.94 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'brass metal' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'brass metal'

Frequently Asked Questions About 'brass metal'

'brass metal' receives 14,800 monthly searches globally. That's substantial demand, but with 246,482 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 246,482 Etsy listings competing for 'brass metal'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (49%), while demand is strongest in India — a gap worth exploiting.

'brass metal' has a keyword difficulty of 54/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

India generates 36% of searches for 'brass metal'. United States and European Union also show meaningful demand. Competition is centered in United States instead, which means India buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'brass metal' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'brass metal' is $1.94. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume held steady between July 2025 and June 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around October 2025.

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