Keyword Overview

brass lock

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Monthly Search Volume

1,900

Medium volume

Competition

15,299

Medium competition

Cost Per Click

$1.42

High ad competition

Keyword Difficulty

37/100

Moderate

'brass lock' Search Trend

MonthSearches
March 20251,900
April 20251,600
May 20251,900
June 20251,600
July 20251,900
August 20251,900
September 20251,900
October 20251,900
November 20251,600
December 20251,600
January 20261,900
February 20261,600

Search Volume by Country

1,900
IND 720
38%
USA 320
17%
AUS --
--
CAN --
--
EU --
--
UK --
--
OTHER 860
45%

Competition by Country

15,299
USA 7,704
50%
UK 1,552
10%
IND 1,512
10%
CAN 377
2%
AUS 185
1%
EU --
--
OTHER 3,969
26%

How to Rank for 'brass lock' on Etsy

Target the Right Market

Search demand for 'brass lock' is strongest in India (38%), but most competing listings come from sellers in United States (50%). This gap suggests India buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 37/100, 'brass lock' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.42 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'brass lock' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'brass lock'

Frequently Asked Questions About 'brass lock'

'brass lock' receives 1,900 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.

There are 15,299 Etsy listings competing for 'brass lock'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United States sellers (50%), while demand is strongest in India — a gap worth exploiting.

'brass lock' has a keyword difficulty of 37/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

India generates 38% of searches for 'brass lock'. Competition is centered in United States instead, which means India buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'brass lock' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

The cost per click for 'brass lock' is $1.42. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 16% between March 2025 and February 2026. Demand peaked around March 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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