Keyword Overview

brass light

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Monthly Search Volume

4,400

High volume

Competition

107,306

High competition

Cost Per Click

$1.18

High ad competition

Keyword Difficulty

52/100

Moderate

'brass light' Search Trend

MonthSearches
June 20254,400
July 20254,400
August 20254,400
September 20255,400
October 20254,400
November 20254,400
December 20253,600
January 20264,400
February 20264,400
March 20264,400
April 20264,400
May 20263,600

Search Volume by Country

4,400
IND 1,300
30%
USA 720
16%
AUS --
--
CAN --
--
EU --
--
UK --
--
OTHER 2,380
54%

Competition by Country

107,306
USA 29,217
27%
IND 27,460
26%
UK 8,737
8%
AUS 999
1%
CAN --
--
EU --
--
OTHER 40,893
38%

How to Rank for 'brass light' on Etsy

Target the Right Market

Search demand for 'brass light' is strongest in India (30%), but most competing listings come from sellers in United States (27%). This gap suggests India buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 52/100, 'brass light' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.18 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'brass light' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'brass light'

Frequently Asked Questions About 'brass light'

'brass light' receives 4,400 monthly searches globally. That's substantial demand, but with 107,306 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 107,306 Etsy listings competing for 'brass light'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (27%), while demand is strongest in India — a gap worth exploiting.

'brass light' has a keyword difficulty of 52/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

India generates 30% of searches for 'brass light'. Competition is centered in United States instead, which means India buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'brass light' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'brass light' is $1.18. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between June 2025 and May 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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