brand new
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Monthly search volume
135,000
Competition
77,582
Cost per click
$1.23
Keyword difficulty
39/100
Moderate
'brand new' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 90,500 |
| October 2025 | 74,000 |
| November 2025 | 74,000 |
| December 2025 | 74,000 |
| January 2026 | 90,500 |
| February 2026 | 60,500 |
| March 2026 | 74,000 |
| April 2026 | 74,000 |
| May 2026 | 74,000 |
| June 2026 | 165,000 |
| July 2026 | 301,000 |
| August 2026 | 368,000 |
Search volume by country
135,000Competition by country
77,582How to rank for 'brand new' on Etsy
Target the right market
United States leads both search demand (45%) and competition (67%) for 'brand new', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Ranking difficulty
With a difficulty score of 39/100, 'brand new' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.23 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'brand new' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'brand new'
Generate Tags
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Open toolGenerate Titles
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Open toolListing Studio
Create a complete, optimized Etsy listing around 'brand new' from scratch
Open toolVideo Generator
Turn your 'brand new' product photos into a listing video
Open toolFrequently asked questions about 'brand new'
How much search demand does 'brand new' get?
'brand new' receives 135,000 monthly searches globally. That's substantial demand, but with 71,794 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.
How saturated is the market for 'brand new'?
There are 71,794 Etsy listings competing for 'brand new'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'brand new' worth targeting for my Etsy shop?
'brand new' has a keyword difficulty of 39/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Which countries have the most demand for 'brand new'?
United States generates 45% of searches for 'brand new'. European Union and United Kingdom also show meaningful demand.
How do I get my listing to rank for 'brand new'?
Since 'brand new' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
How commercially valuable is 'brand new'?
The cost per click for 'brand new' is $1.23. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'brand new' seasonal or trending?
Search volume rose 307% between September 2025 and August 2026. A 307% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around August 2026.
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