Keyword Overview Updated Jul 16, 2026

boutonniere

'boutonniere' is a highly searched keyword with 301,000 average monthly searches. It has moderate competition on Etsy with 41,225 listings targeting the keyword. In the past year, search interest peaked in November 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 32/100, 'boutonniere' is relatively easy to rank for because the 301,000 monthly searches far outweigh the competition. Products in this category typically sell between $2.50 and $85, with most priced around $15.95. The estimated cost per click for 'boutonniere' is $0.96 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.

Monthly Search Volume

301,000

High volume

Competition

41,225

Medium competition

Cost Per Click

$0.96

Medium ad competition

Keyword Difficulty

32/100

Easy

'boutonniere' Search Trend

MonthSearches
July 2025165,000
August 2025165,000
September 2025301,000
October 2025246,000
November 2025823,000
December 2025135,000
January 2026165,000
February 2026165,000
March 2026246,000
April 2026450,000
May 2026301,000
June 2026201,000

How Much Does 'boutonniere' Cost on Etsy?

Under $10 12%
$10 – $25 65%
$25 – $50 16%
$50 – $100 8%
$100+ 0%

77 listings · USD

Search Volume by Country

301,000
USA 165,000
55%
UK 18,100
6%
OTHER 117,900
39%

Competition by Country

41,225
USA 19,330
47%
UK 3,885
9%
CAN 1,256
3%
AUS 817
2%
OTHER 15,937
39%

How to Rank for 'boutonniere' on Etsy

Target the Right Market

United States leads both search demand (55%) and competition (47%) for 'boutonniere', but neither is overwhelmingly dominant.

Price Competitively

The price range for 'boutonniere' is unusually wide — from $2.50 up to $85. The median sits at $15.95, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 65% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 32/100, 'boutonniere' is rated easy to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'boutonniere' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'wedding boutonniere' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'boutonniere'

Top Etsy Listings for 'boutonniere'

sample of 12 results
Green & White Boutonniere: Rose Wedding Buttonhole

Green & White Boutonniere: Rose Wedding Buttonhole

€14.00 2,697 145,960

MagaelaAccessories

Dusty Blue + White Eucalyptus Boutonniere, Magnetic Men Wedding Boutonniere, Blue Groom Boutonniere, Spring Baby Breath Wildflower for Groom

Dusty Blue + White Eucalyptus Boutonniere, Magnetic Men Wedding Boutonniere, Blue Groom Boutonniere, Spring Baby Breath Wildflower for Groom

$18.00 2,270 58,464

RichFloralStudio

Lavender Boutonniere / Groom and Groomsmen boutonniere pin / Wedding boutonniere purple / Lavender babies breath boutonniere / Gifts for him

Lavender Boutonniere / Groom and Groomsmen boutonniere pin / Wedding boutonniere purple / Lavender babies breath boutonniere / Gifts for him

$13.00 2,205 55,188

Bridalwishdesign

Ivory White Boutonniere for Men, Wrist Corsage for Bride, Bridesmaid, Classic Rustic White Boho Wedding Accessories

Ivory White Boutonniere for Men, Wrist Corsage for Bride, Bridesmaid, Classic Rustic White Boho Wedding Accessories

$10.00 1,737 89,393

MerciGarden

White Rose Boutonniere, Eucalyptus, Faux Silk Wedding, Prom

White Rose Boutonniere, Eucalyptus, Faux Silk Wedding, Prom

$12.50 1,445 74,152

TallulahRoseArtistry

Dried Flower Brooch : Bohemian Groomsman Boutonniere

Dried Flower Brooch : Bohemian Groomsman Boutonniere

$8.90 1,330 23,775

StacyShopL

Handmade Silk Flower Lapel Pin & Wedding Boutonniere, Multiple Colors, Unisex for Men Women, Bridal Party Daily Wear Holiday Gift

Handmade Silk Flower Lapel Pin & Wedding Boutonniere, Multiple Colors, Unisex for Men Women, Bridal Party Daily Wear Holiday Gift

$39.50 1,034 10,740

SooEnterprise

Rustic Boutonniere Winter boutonniere Woodland wedding boutonniere Groomsmen buttonhole flower pinecone boutonniere christmas wedding

Rustic Boutonniere Winter boutonniere Woodland wedding boutonniere Groomsmen buttonhole flower pinecone boutonniere christmas wedding

$12.00 897 22,853

TTNdesign

Set of 3 Mixed pheasant Feather Rustic Boutonniere Groomsmen Buttonholes

Set of 3 Mixed pheasant Feather Rustic Boutonniere Groomsmen Buttonholes

£27.00 784 25,872

LindenFlowers

Rose bud boutonniere with fern, realistic ivory rose wedding boutonnieres, faux silk homecoming boutonniere, real touch prom boutonniere

Rose bud boutonniere with fern, realistic ivory rose wedding boutonnieres, faux silk homecoming boutonniere, real touch prom boutonniere

$13.95 497 54,311

TallulahRoseArtistry

Silver Boutonniere, Plant Holder Brooch, Flower Holder Pin, Boutonniere For Groom, Wedding Boutonniere for Him, Flower Brooch, Posy Holder

Silver Boutonniere, Plant Holder Brooch, Flower Holder Pin, Boutonniere For Groom, Wedding Boutonniere for Him, Flower Brooch, Posy Holder

$77.00 490 9,920

meytalbarnoy

Fly fishing boutonniere wedding fishing boutonniere fly fishing wedding coastal boutonnière custom lapel pin feather boutonnières hook

Fly fishing boutonniere wedding fishing boutonniere fly fishing wedding coastal boutonnière custom lapel pin feather boutonnières hook

$49.00 466 16,779

Swellisland

Frequently Asked Questions About 'boutonniere'

'boutonniere' receives 301,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.

There are 41,225 Etsy listings competing for 'boutonniere'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'boutonniere' has a keyword difficulty of 32/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'boutonniere' products range from $2.50 to $85. The median is $15.95 and the average is $22.21. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 65% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

United States generates 55% of searches for 'boutonniere'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'boutonniere' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'boutonniere' include 'wedding boutonniere' and 'groom boutonniere'.

The cost per click for 'boutonniere' is $0.96. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume rose 22% between July 2025 and June 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around November 2025.

Keywords Related to 'boutonniere'

Ready to stand out?

Join 500,000+ Etsy sellers growing with RankHero.

Start Free

No credit card required