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Keyword overview Updated Oct 13, 2026

black jute rug

'black jute rug' is a highly searched keyword with 1,600 average monthly searches. It has moderate competition on Etsy with 17,478 listings targeting the keyword. Search demand held steady between September 2025 and August 2026 with no major seasonal swings. With a keyword difficulty of 38/100, ranking for 'black jute rug' is achievable but competitive — there are 17,478 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $20 and $440, with most priced around $134.43. The estimated cost per click for 'black jute rug' is $1.63 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

1,600

High volume

Competition

17,478

Medium competition

Cost per click

$1.63

High ad competition

Keyword difficulty

38/100

Moderate

'black jute rug' search trend

Monthly searches

MonthSearches
September 20251,600
October 20251,600
November 20251,600
December 20251,300
January 20261,600
February 20261,300
March 20261,300
April 20261,300
May 20261,600
June 20261,300
July 20261,600
August 20261,600

How much does 'black jute rug' cost on Etsy?

Under $10 0%
$10 – $25 5%
$25 – $50 1%
$50 – $100 20%
$100+ 74%

80 listings · USD

Search volume by country

1,600
USA 880
55%
UK 260
16%
IND 30
2%
OTHER 430
27%

Competition by country

17,478
IND 10,232
59%
USA 896
5%
UK 101
1%
OTHER 6,249
36%

How to rank for 'black jute rug' on Etsy

Target the right market

Search demand for 'black jute rug' is strongest in United States (55%), but most competing listings come from sellers in India (59%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $134.43 with shipping options that appeal to United States buyers.

Price competitively

The price range for 'black jute rug' is unusually wide — from $20 up to $440. The median sits at $134.43, which is a better benchmark than the average since the spread is so large. The $100+ range dominates at 74% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.

Ranking difficulty

With a difficulty score of 38/100, 'black jute rug' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.63 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

At 3 words, 'black jute rug' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'black jute rug'

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Top Etsy listings for 'black jute rug'

Sample of 12 results
Hand Braided Black Jute Rug/Runner/Doormat, Custom Size Rug, Bohemian Rug, Vintage Area Rug, Floor Rug, Rag Rug, Living Room Decor

Hand Braided Black Jute Rug/Runner/Doormat, Custom Size Rug, Bohemian Rug, Vintage Area Rug, Floor Rug, Rag Rug, Living Room Decor

$153.86 135 4,775

chouhanrugs
Black Jute Rug Runner, Black Carpet for Hall/Entryway, Extra Jute Area Rug, Jute Runner for Kitchen, Woven Jute Rugs for Bedroom 5X5

Black Jute Rug Runner, Black Carpet for Hall/Entryway, Extra Jute Area Rug, Jute Runner for Kitchen, Woven Jute Rugs for Bedroom 5X5

$152.09 124 3,344

RugsTresor
Jute Round Rug, Natural Black Jute Rug, Bohemian Rug, Custom Size Rug, Boho Decor Rug, Round Rug, Eco Friendly Rug, Rag Circle Rug

Jute Round Rug, Natural Black Jute Rug, Bohemian Rug, Custom Size Rug, Boho Decor Rug, Round Rug, Eco Friendly Rug, Rag Circle Rug

$87.00 45 1,676

DhurrieWorld
Black Jute Rug with White Stripes, Modern Farmhouse Area Carpet, Handwoven Jute, Hemp Jute Rug, Jute Bed Side Rug, Jute Area Runner rug

Black Jute Rug with White Stripes, Modern Farmhouse Area Carpet, Handwoven Jute, Hemp Jute Rug, Jute Bed Side Rug, Jute Area Runner rug

$191.00 23 642

JAIPURRUGART
Handmade Braided Black Jute Rug, Custom Size Home & Living Decor, Vintage Decor for Bedroom, Kitchen, Living Room, Hallway, and Entryway

Handmade Braided Black Jute Rug, Custom Size Home & Living Decor, Vintage Decor for Bedroom, Kitchen, Living Room, Hallway, and Entryway

$159.74 21 1,109

chouhanrugs
Handwoven Natural Black Jute Rug, Custom Size

Handwoven Natural Black Jute Rug, Custom Size

$157.37 21 689

BalajiRugsDecor
Handmade Black Jute Rug: Eco-Friendly Boho Floor Mat-5x8, 8x10,6x9 size rug

Handmade Black Jute Rug: Eco-Friendly Boho Floor Mat-5x8, 8x10,6x9 size rug

$198.72 19 516

ZyraLoomRugs
Hand Braided oval black jute rug for hallway and bedroom decor, natural plane solid oval rug, 5x8ft without edges oval doormat, eco friendly

Hand Braided oval black jute rug for hallway and bedroom decor, natural plane solid oval rug, 5x8ft without edges oval doormat, eco friendly

$135.86 14 666

Chouhaninternational
10x14 handwoven black jute rug, nordic checkered geometric flatweave large Scandinavian natural rug.

10x14 handwoven black jute rug, nordic checkered geometric flatweave large Scandinavian natural rug.

£13.05 11 276

HandmadeRugStyleCo
Black Scalloped Jute Rug: Handwoven Boho Area Rug Natural Jute Scalloped Rug, Black Jute Rug, Custom Rug {5x7ft rug]

Black Scalloped Jute Rug: Handwoven Boho Area Rug Natural Jute Scalloped Rug, Black Jute Rug, Custom Rug {5x7ft rug]

INR 14213.00 7 393

DivyaArtRugs
8x10 ft Black jute rug for area decor rug, Hand braided solid jute rug, Handmade Primitive decor, Eco friendly pure vegan rug, Jute door mat

8x10 ft Black jute rug for area decor rug, Hand braided solid jute rug, Handmade Primitive decor, Eco friendly pure vegan rug, Jute door mat

$118.92 6 164

JuteHub
Handwoven Black Jute Rug Runner, Natural Hemp Jute Rug with Fringe, Minimal Rustic Farmhouse Hallway & Living Room Rug - All Custom Size

Handwoven Black Jute Rug Runner, Natural Hemp Jute Rug with Fringe, Minimal Rustic Farmhouse Hallway & Living Room Rug - All Custom Size

$116.00 6 49

MohanExports

Frequently asked questions about 'black jute rug'

How much search demand does 'black jute rug' get?

'black jute rug' receives 1,600 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.

How saturated is the market for 'black jute rug'?

There are 17,478 Etsy listings competing for 'black jute rug'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from India sellers (59%), while demand is strongest in United States — a gap worth exploiting.

Is 'black jute rug' worth targeting for my Etsy shop?

'black jute rug' has a keyword difficulty of 38/100 (moderate). Combined with a median product price of $134.43, this is a strong opportunity — low competition and a price point that supports healthy margins.

What should I charge for 'black jute rug' products?

Prices for 'black jute rug' products range from $20 to $440. The median is $134.43 and the average is $135.58. 74% of listings fall in the $100+ range, which is where most buyer expectations are set.

Which countries have the most demand for 'black jute rug'?

United States generates 55% of searches for 'black jute rug'. United Kingdom and India also show meaningful demand. Competition is centered in India instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

How do I get my listing to rank for 'black jute rug'?

Place 'black jute rug' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'black jute rug' include 'living room rug' and 'natural jute rug'.

How commercially valuable is 'black jute rug'?

The cost per click for 'black jute rug' is $1.63. High ad competition combined with a median product price of $134.43 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Is 'black jute rug' seasonal or trending?

Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.

Keywords related to 'black jute rug'

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