Keyword Overview

black and white color

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Monthly Search Volume

9,900

High volume

Competition

200,606

High competition

Cost Per Click

$1.45

Low ad competition

Keyword Difficulty

54/100

Moderate

'black and white color' Search Trend

MonthSearches
March 20259,900
April 20259,900
May 20259,900
June 20258,100
July 20258,100
August 20258,100
September 20259,900
October 20258,100
November 20259,900
December 20259,900
January 20269,900
February 20268,100

Search Volume by Country

9,900
OTHER 9,900
100%

Competition by Country

200,606
USA 141,608
71%
OTHER 58,998
29%

How to Rank for 'black and white color' on Etsy

Target the Right Market

Search demand for 'black and white color' is strongest in Others (100%), but most competing listings come from sellers in United States (71%). This gap suggests Others buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 54/100, 'black and white color' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.45 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

At 4 words, 'black and white color' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'black and white color'

Frequently Asked Questions About 'black and white color'

'black and white color' receives 9,900 monthly searches globally. That's substantial demand, but with 200,606 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (100%) comes from Others.

There are 200,606 Etsy listings competing for 'black and white color'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (71%), while demand is strongest in Others — a gap worth exploiting.

'black and white color' has a keyword difficulty of 54/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Others generates 100% of searches for 'black and white color'. Competition is centered in United States instead, which means Others buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Place 'black and white color' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'black and white color' is $1.45. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 18% between March 2025 and February 2026. Demand peaked around March 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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