Keyword Overview

birthday wishes

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Monthly Search Volume

4,090,000

High volume

Competition

69,501

High competition

Cost Per Click

$0.09

Low ad competition

Keyword Difficulty

35/100

Moderate

'birthday wishes' Search Trend

MonthSearches
April 20254,090,000
May 20254,090,000
June 20254,090,000
July 20254,090,000
August 20254,090,000
September 20254,090,000
October 20254,090,000
November 20253,350,000
December 20254,090,000
January 20263,350,000
February 20262,740,000
March 20263,350,000

Search Volume by Country

4,090,000
USA 246,000
6%
UK 90,500
2%
AUS --
--
CAN --
--
EU --
--
IND --
--
OTHER 3,753,500
92%

Competition by Country

69,501
USA 38,679
56%
UK 18,144
26%
AUS 1,794
3%
IND 440
1%
CAN --
--
EU --
--
OTHER 10,444
15%

How to Rank for 'birthday wishes' on Etsy

Target the Right Market

United States leads both search demand (6%) and competition (56%) for 'birthday wishes', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 35/100, 'birthday wishes' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'birthday wishes' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'birthday wishes'

Frequently Asked Questions About 'birthday wishes'

'birthday wishes' receives 4,090,000 monthly searches globally. That's substantial demand, but with 69,501 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 69,501 Etsy listings competing for 'birthday wishes'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'birthday wishes' has a keyword difficulty of 35/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 6% of searches for 'birthday wishes'.

Since 'birthday wishes' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'birthday wishes' is $0.09. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 18% between April 2025 and March 2026. Demand peaked around April 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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