birthday card set
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Monthly Search Volume
260
Competition
114,729
Cost Per Click
$1.04
Keyword Difficulty
71/100
Hard
'birthday card set' Search Trend
| Month | Searches |
|---|---|
| June 2025 | 210 |
| July 2025 | 210 |
| August 2025 | 260 |
| September 2025 | 260 |
| October 2025 | 260 |
| November 2025 | 320 |
| December 2025 | 390 |
| January 2026 | 480 |
| February 2026 | 320 |
| March 2026 | 320 |
| April 2026 | 210 |
| May 2026 | 260 |
Search Volume by Country
260Competition by Country
114,729How to Rank for 'birthday card set' on Etsy
Target the Right Market
The market for 'birthday card set' is heavily concentrated in United States, which accounts for 65% of searches and 73% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Ranking Difficulty
With a difficulty score of 71/100, 'birthday card set' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.
Optimization Tips
At 3 words, 'birthday card set' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'birthday card set'
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Generate Titles
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Listing Studio
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Video Generator
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Frequently Asked Questions About 'birthday card set'
'birthday card set' receives 260 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (65%) comes from United States.
There are 114,729 Etsy listings competing for 'birthday card set'. With a difficulty score of 71/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.
'birthday card set' has a keyword difficulty of 71/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.
United States generates 65% of searches for 'birthday card set'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
Place 'birthday card set' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
The cost per click for 'birthday card set' is $1.04. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume rose 24% between June 2025 and May 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around January 2026.
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