Keyword Overview Updated Jan 19, 2026

best friend

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Monthly Search Volume

368,000

High volume

Competition

718,540

High competition

Cost Per Click

$4.45

Low ad competition

Keyword Difficulty

51/100

Moderate

'best friend' Search Trend

MonthSearches
May 2025450,000
June 2025450,000
July 2025450,000
August 2025450,000
September 2025368,000
October 2025450,000
November 2025368,000
December 2025450,000
January 2026368,000
February 2026368,000
March 2026368,000
April 2026368,000

How Much Does 'best friend' Cost on Etsy?

Under $10 18%
$10 – $25 44%
$25 – $50 32%
$50 – $100 6%
$100+ 0%

78 listings · USD

Search Volume by Country

368,000
USA 110,000
30%
EU 33,100
9%
UK 9,900
3%
AUS 6,600
2%
CAN --
--
IND --
--
OTHER 208,400
57%

Competition by Country

718,540
USA 463,530
65%
UK 113,099
16%
EU 70,356
10%
CAN 25,843
4%
IND 13,747
2%
AUS 11,511
2%
OTHER 20,454
3%

How to Rank for 'best friend' on Etsy

Target the Right Market

United States leads both search demand (30%) and competition (65%) for 'best friend', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Price Competitively

Sellers listing under 'best friend' price between $3.10 and $65.98, clustering around a median of $21. The $10 – $25 range dominates at 44% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 51/100, 'best friend' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $4.45 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'best friend' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'best friend gift' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'best friend'

Top Etsy Listings for 'best friend'

sample of 12 results
Custom Italian Charm Bracelet, Gold Italy Charms Bracelet, Vintage Best Friend Bracelet, Handmade Italian Watch Bracelets for Women Gifts

Custom Italian Charm Bracelet, Gold Italy Charms Bracelet, Vintage Best Friend Bracelet, Handmade Italian Watch Bracelets for Women Gifts

€37.80 54,982 950,066

LeMondedeSeleyn

PERSONALISED BEST FRIEND Definition Print, Wall Art Print, Best Friend Gift, Photo Definition Print, Quote Print, Custom Gift With Photo

PERSONALISED BEST FRIEND Definition Print, Wall Art Print, Best Friend Gift, Photo Definition Print, Quote Print, Custom Gift With Photo

£4.79 8,342 256,029

HappyYouPrints

Calligraphy Engraved Compact Mirror Gold - Gift for Mom, Sister, Best Friend, Bridesmaids, Bachelorette, Personalized, Mother's Day Gift

Calligraphy Engraved Compact Mirror Gold - Gift for Mom, Sister, Best Friend, Bridesmaids, Bachelorette, Personalized, Mother's Day Gift

$26.95 7,721 145,405

CalliRosa

Best Friend Portrait, Faceless Portrait, Custom Illustration, Portrait From Photo, Custom Portrait, Birthday Gift, Gift For Friend

Best Friend Portrait, Faceless Portrait, Custom Illustration, Portrait From Photo, Custom Portrait, Birthday Gift, Gift For Friend

$8.00 7,099 225,682

NLdigitalPortraits

Custom Best Friend Portrait: Cartoon Illustration, Personalized Gift for Sister, Birthday Gift for Her

Custom Best Friend Portrait: Cartoon Illustration, Personalized Gift for Sister, Birthday Gift for Her

$7.75 6,207 188,868

BabuPortrait

Best Friend Bracelet-matching Bracelet-Butterfly Bracelets-Matching Jewelry-Friendship Bracelet

Best Friend Bracelet-matching Bracelet-Butterfly Bracelets-Matching Jewelry-Friendship Bracelet

$44.00 4,833 76,563

Reyybie

Personalized Bestie Photo Jewelry Dish: Ceramic Trinket Tray for Best Friend, Galentine Bestie Gifts

Personalized Bestie Photo Jewelry Dish: Ceramic Trinket Tray for Best Friend, Galentine Bestie Gifts

$6.99 3,221 71,984

PrintsTeesFinds

Postkarte Danke sagen, Geschenk beste Freundin, Geschenk für den Lieblingsmenschen, Herzensmenschen danke sagen, Freundschaftskarte DIN A6

Postkarte Danke sagen, Geschenk beste Freundin, Geschenk für den Lieblingsmenschen, Herzensmenschen danke sagen, Freundschaftskarte DIN A6

€3.90 2,963 82,192

heyloulala

Personalised Best Friend Pebble Picture - Friend Pebble Art - Best Friend Birthday Christmas Gift - Gifts For Her - Christmas Friend Gift

Personalised Best Friend Pebble Picture - Friend Pebble Art - Best Friend Birthday Christmas Gift - Gifts For Her - Christmas Friend Gift

£16.95 2,085 125,647

Ladedaliving

Good Friends Are Like Your Best Knickers: Best Friend Card, Card For Good Friends, Friend Birthday Card

Good Friends Are Like Your Best Knickers: Best Friend Card, Card For Good Friends, Friend Birthday Card

£2.80 2,033 82,418

EggBanjoCards

Personalized best friend Photo Blanket Collage, friend Blanket, Picture Blanket With Text, Memorial Blanket, Best Friend Gift

Personalized best friend Photo Blanket Collage, friend Blanket, Picture Blanket With Text, Memorial Blanket, Best Friend Gift

£15.99 1,449 103,453

MoonCatBO

best friend birthday card / the hardest part about being your friend / just because card / bestie gifts / thank you card

best friend birthday card / the hardest part about being your friend / just because card / bestie gifts / thank you card

$4.85 1,437 21,514

QuirkyCardCompany

Frequently Asked Questions About 'best friend'

'best friend' receives 368,000 monthly searches globally. That's substantial demand, but with 718,540 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 718,540 Etsy listings competing for 'best friend'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'best friend' has a keyword difficulty of 51/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'best friend' products range from $3.10 to $65.98. The median is $21 and the average is $23.81. 44% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 30% of searches for 'best friend'. European Union and United Kingdom also show meaningful demand.

Since 'best friend' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'best friend' include 'best friend gift' and 'gift for her'.

The cost per click for 'best friend' is $4.45. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 18% between May 2025 and April 2026. Demand peaked around May 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'best friend'

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