bad luck

'bad luck' receives 22,200 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 3,475 Etsy listings competing for 'bad luck'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'bad luck' has a keyword difficulty of 20/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'bad luck' products range from $1.15 to $500. The median is $19.99 and the average is $30.49. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 38% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 20% of searches for 'bad luck'.

Since 'bad luck' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'bad luck' include 'cat lover gift' and 'bad luck spell'.

The cost per click for 'bad luck' is $0.91. Low advertiser activity combined with low organic competition suggests this keyword may be overlooked by larger sellers. That's often where the best opportunities are — less noise, more targeted buyers.

Search volume dropped 18% between October 2025 and September 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.