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Keyword overview

athletic wear

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Monthly search volume

18,100

High volume

Competition

78,527

High competition

Cost per click

$2.01

High ad competition

Keyword difficulty

45/100

Moderate

'athletic wear' search trend

Monthly searches

MonthSearches
September 202518,100
October 202518,100
November 202527,100
December 202514,800
January 202618,100
February 202614,800
March 202618,100
April 202618,100
May 202618,100
June 202614,800
July 202618,100
August 202618,100

Search volume by country

18,100
USA 12,100
67%
OTHER 6,000
33%

Competition by country

78,527
USA 64,337
82%
CAN 3,730
5%
UK 3,605
5%
AUS 1,040
1%
IND 670
1%
OTHER 5,145
7%

How to rank for 'athletic wear' on Etsy

Target the right market

The market for 'athletic wear' is heavily concentrated in United States, which accounts for 67% of searches and 82% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Ranking difficulty

With a difficulty score of 45/100, 'athletic wear' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.01 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'athletic wear' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'athletic wear'

Frequently asked questions about 'athletic wear'

How much search demand does 'athletic wear' get?

'athletic wear' receives 18,100 monthly searches globally. That's substantial demand, but with 78,527 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (67%) comes from United States.

How saturated is the market for 'athletic wear'?

There are 78,527 Etsy listings competing for 'athletic wear'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'athletic wear' worth targeting for my Etsy shop?

'athletic wear' has a keyword difficulty of 45/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Which countries have the most demand for 'athletic wear'?

United States generates 67% of searches for 'athletic wear'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'athletic wear'?

Since 'athletic wear' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

How commercially valuable is 'athletic wear'?

The cost per click for 'athletic wear' is $2.01. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'athletic wear' seasonal or trending?

Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.

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