Keyword Overview

athletic shoes

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Monthly Search Volume

60,500

High volume

Competition

89,577

High competition

Cost Per Click

$1.16

High ad competition

Keyword Difficulty

44/100

Moderate

'athletic shoes' Search Trend

MonthSearches
July 202560,500
August 2025301,000
September 202574,000
October 202549,500
November 202540,500
December 202533,100
January 202633,100
February 202640,500
March 202640,500
April 202640,500
May 202640,500
June 202633,100

Search Volume by Country

60,500
OTHER 60,500
100%

Competition by Country

89,577
USA 55,046
61%
UK 6,407
7%
OTHER 28,124
31%

How to Rank for 'athletic shoes' on Etsy

Target the Right Market

Search demand for 'athletic shoes' is strongest in Others (100%), but most competing listings come from sellers in United States (61%). This gap suggests Others buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 44/100, 'athletic shoes' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.16 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'athletic shoes' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'athletic shoes'

Frequently Asked Questions About 'athletic shoes'

'athletic shoes' receives 60,500 monthly searches globally. That's substantial demand, but with 89,577 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (100%) comes from Others.

There are 89,577 Etsy listings competing for 'athletic shoes'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (61%), while demand is strongest in Others — a gap worth exploiting.

'athletic shoes' has a keyword difficulty of 44/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Others generates 100% of searches for 'athletic shoes'. Competition is centered in United States instead, which means Others buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'athletic shoes' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'athletic shoes' is $1.16. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 45% between July 2025 and June 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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